Three Common Mistakes to Avoid in Signage Design

Posted by Signage 4Business on July 7th, 2021

Signage is one of the most popular and effective traditional marketing techniques. It can also be used for other purposes. However, to get the best out of your signage, you must ensure that it serves the purpose of getting people to notice it. And, that can happen only if the signage is readable, attractive, and attention-grabbing. So, to help you make your signage do all the aforementioned things, you must avoid some common mistakes while designing it.

Here are some of the mistakes you should definitely avoid. Have a look:

Not Choosing the Font Carefully

The font of the text mentioned on the signage plays a huge role in getting the right message to the audience when they see your signage. If you use fonts that are attractive but are difficult to understand in one go, then you should certainly avoid them. The best choice of font would be the classic fonts that are easy to read and can be understood by everyone. So, next time, you are choosing the font for your signage, look for the simple ones rather than the curvy & stylish ones.

Not Focussing on the Text Spacing

The purpose of signage is to deliver the message to the viewer quickly because no one has the time to stare at a board for more than a few seconds. So, suppose that if someone looks at signage and finds words that are jumbled up and difficult to understand due to poor or no spacing, then would it be worth looking? The answer is no. So, make sure that whatever you are posting on your signage should be clearly visible. It should have the required space to help the viewers pick up the words easily and understand the message the signage is trying to deliver.

Not Working on the Contrast

The contrast is one of the most crucial things that can be the difference between a good signage and a great one. Having perfect contrast ensures better readability of the text placed on the signage. Poor contrast can ruin even great signage with amazing content and amazing graphics. So, when you are working on your signage design, you should make sure that the contrast is perfect and it improves the design of the signage overall.

If you avoid these mistakes while working on your signage design, it will improve its visibility. You can also hire professionals to handle your signage design. There are great signage companies Brisbane. You can also consider signage Gold Coast companies for your signage related works. These locations are popular for signage professionals and you will surely get value for money here. Hopefully this blog helps you with your signage design. For more such tips keep watching this space.

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