Hybris SAP Integration Service: HelpingYou Scale UpBrand Loyalty

Posted by Knack Systems on March 7th, 2016

Most traditional marketing campaigns fall short of engaging the most crucial piece of the puzzle – the final customer. Since the quintessential customer requirements data are not fed into these campaigns, the output is just indiscriminate, unfocused mass messaging to customers in the form of emails, calls, text messages,and promotional snail mail.

The hybris marketing suite is a product of SAP–hybris integration.This integration arms marketers with a deeper understanding of customer requirements. It enables organizations to benefit from real-time insights about each customer, delivering individualized omnichannelcustomer experiences.

The hybris marketing suite provides a business with a rich set of ecommerce and digital marketing capabilities that facilitate customer engagement and delight the customer.Invariably, this leads to brand loyalty. The suite empowers businesses to decode key customer behavioral patterns and preferences that influence purchase decisions, with the help of customer journey maps and sophisticated multi-modal analytical and measurement capabilities.

The hybris marketing suite helps businesses:

Gain Real-Time Insights

The platform enables the acquisition of real-time insights on customers that help understand their true intent.This helpsbusinesses to envisage better client engagement practices.

Deliver Unique Customer Experiences

The suite provides “in-the-moment” context of each individual to help deliver a unique and relevant experience at every touch point along a customer’s journey.

Market with Speed and Agility

The platform enables organizations to re-evaluate performance and quickly translate learning into effective action. Thus, organizations are able to align resources and teams with speed and streamline marketing efforts to enhance customer experience.

Engage Customers with Personalized Content

The digitally savvy customers of today expect personalized services. SAP hybris goes beyond simple sales data collection, by developing insights across multiple dimensions, marketing channels, and touch points, and engages the customer with personalized content.

Create an Optimized, Consistent Customer Experience

With a deeper appreciation of customer preferences, the hybris marketing suite makes it possible to optimize and deliver a synchronized customer experience.

Increase Conversion Rates by Targeting Content

It allows fine-tuning content to address individual preferences with ease and effectiveness, ultimately increasing conversion rates.

Base Business Decisions on Actionable Information

Consumers typically use multiple channels to access products and services. Businesses are able to take planned, well thought-out decisions based on Big Data to attract, engage, and retain customers.

Realize the Benefits of Holistic Digital Marketing

Companies no longer sell just products and services – they sell experiences. SAP hybris delivers a pleasant and consistent online customer experience through holistic digital marketing.

The SAP hybris platform provides organizations the ability to deliver a seamless and personalized customer experience. Companies are able to create loyalty programs that deliver a premium customer experience to achieve true brand loyalty and increase the lifetime value of a customer.This encourages them to spread the word about your offerings and services, resulting in more client acquisition for the business by referrals. The SAP hybris marketing suite is designed to tightly align itself to your business objectives.

The hybris SAP integration service helps build brand loyalty:

Comprehensive Loyalty Programs: It helps rollout integrated omnichannelloyalty programs,thereby adding on to customer loyalty.

Personalized Experiences: The integrated service allows for the creation of meaningful experiences based on individual preferences by way of personalized loyalty rewards.

Loyalty++:The hybris marketing suite goes beyond typical loyalty programs, turning customers into lifetime brand advocates.