Blogger and Brand Collaboration: Important Things to Know

Posted by AvaGilbert on March 9th, 2016

If you have your own fashion brand then it would be a great option to collaborate your brand with popular fashion blogger.  But it is hard to find the blogger who is perfect for the requirement of your brand. For that reason you need to discover what the blogger is presenting, simply to get the proposal and make an educated and smart decision.

How to move toward a Fashion Blogger

If the bloggers are rather decipherable, there are chances that they get lots of emails every day. There may be a chance that you wouldn’t receive a reply, thus you need to keep your message simple and effective. You also need to find out whether the blogger is creative or not. Maybe you have some ideas about the functionality of fashion blogger collaboration; however you cannot have a total control of it.  Remembering that, you should mention in your email the reason of why you value the blog. Allow the blogger recognize that you are aware of the content and comprehend what their blog is all about. After that you can explain them regarding your brand. Give them a reason why you think a prospective collaboration is good. This becomes really very important when it comes to find Influential blogger To Collaborate, because there are plenty of people who want to approach them for collaboration.

Also, you need to mention your general marketing aims in your email. This permits the blogger to evaluate the sum of work. It is suggested you to leave the artistic ideas for soon after. Afterward you can tell them what you are planning, dreaming up and go for the correct methods to work on in terms of creative direction and strategy. After getting positive response, it’s time to go ahead. Before going further, ensure your European Fashion Blogger are on the same side in terms of payment. Keep in mind that the bloggers with huge fan following will demand a handsome money and simple negotiation will not work. The payment hinges on the blogger, the collaboration type, level of engagement, and the amount of followers.

That’s the reason why you should approach several bloggers so that you can have some choices and make a decision.

Blogger Collaboration consequences

After having the collaboration for the whole world to witness, ensure to exploit that interest to sponsor your brand even further. It would be a great idea to give some discount for those who read your blog, arrange a giveaway or contest that will help to motivate the viewers and bring you more spotlights. Ensure to determine and go after the outcome of the collaboration. See how many visitors are coming to your blog and in what proportion. Also check the increase in your sales. In conclusion, blogger collaborations are considered as very effective and successful tool for marketing, if you make use of them cleverly. Define your objectives, do proper research, and then exploit the consideration you receive to the fullest.