Billboard Pricing

Posted by Adzze Advertising on July 14th, 2021

It comes as an icing on the cake of an industry that has seen growth in more than a decade. While the lion’s share of the total ad spends in the US could shift to online platforms going forward, legacy systems are still holding strong. Notably, traditional media like billboards are facing dire times ahead. It is because much of the attention of the target audience is on digital platforms.

Despite this reality, billboards are still in use. As of August 2019, there were just over 342,000 billboards on display on the side of US highways. However, billboard pricing is contingent on the location. Billboard pricing in US is extremely high. For instance, a single display in Boston costs between ,000 and ,000 for four weeks. In a medium city like San Diego, one needs at least ,000 for a four-week display. However, in a small town like Milwaukee, just ,000 is enough to pay for a billboard display for four weeks.