Why Free Makes It Easy

Posted by BuzzyBlog on July 14th, 2021

Do you know what the most frequently used word is that people type in a search box on the internet? Knowing what this word is and using it to it’s fullest extent can literally EXPLODE your sales if you run an online business. Let me explain.

The all important word is FREE!!!

The word that is used in searches on the internet more than any other is FREE. Everyone loves something for nothing. No one wants to pay for something if they can get it for free.

Think about all the times you have searched for something on the internet. Weather it was for information, a service, a product, in fact anything. Did you just type in the description, a keyword or phrase, or did you put ‘free’ before it? If you obmitted the word free, when the search engines generated the results, I gaurentee it gave you a list of ‘related searches’ containing the keywords you used with ‘free’ in front of them. StartupTrak

The benefit of giving something for free.

As an online business, if you offer a product, service or some information for free, it can have great returns.

First of all it boosts your search engine rankings. As the word is typed into a search more than any other, having it optimized on your website will have amazing dividends.

Once a customer has found you in their search results, further use of the word free will draw them in even more. Giving them something for nothing if they visit your site is a big attraction. In fact it is such a huge attraction that I can’t emphisize how important it is.

How giving something for free can make you money.

When someone visits your site to claim their freebie, several things can happen.

In order to get their free product, they have to give you their name and email address. This is the #1 reason for offering it to them in the first place.

It is highly unlikely that someone will buy something on their first visit to a website. And unless there is an excellent reason for them to return, they may never visit again.StartupTrak is the Latest Startup News Website in India

By having their email address, you can contact them and remind them to revisit your site. You can offer them ‘special offers’ and affiliate sales through your correspondence emails.

It is a well known fact that there needs to be an average of 7 contacts (sales pitches, remind revisits, offers ect…)with a customer before they will actually buy something. The reasons for this are quite lengthy and are a whole other article, so lets stick to the matter at hand.

By being able to have the important contact with your customers, your chances of them making a purchase have increased significantly.

They learn to ‘trust you’, you become familiar to them and that is what often clinches the deal. You gain these things from your customers and then they buy.