MilkPEP and UCI Relationship Helps Build Robust Hispanic FamiliesPosted by Woodruff Holme on July 15th, 2021 The Milk products Processor Education Software, commonly known because MilkPEP, and UnivisionCommunications Inc.? s (UCI) new health and wellness effort? Elige Estar Muy bien? are partnering to be able to raise awareness concerning the many benefits regarding milk. Through sponsored segments and customized vignettes across many of Univision? t top-rated shows, MilkPEP will share tips and recipes to teach Hispanic consumers in order to make milk part of their daily program. According to 2014 Simmons data, Hispanics are usually already big dairy consumers? 95% regarding Hispanic households purchase milk, and almost several glasses are consumed by Hispanic families in a day in comparison to 3. five for non-Hispanics. Inside addition, Mintel studies that 51% involving Hispanics agreed that will they prefer whole milk on its personal as a handle compared to 41% of non-Hispanics. Victor Zaborsky MilkPEP sees a major opportunity to increase consumption even considerably more by focusing upon Hispanic moms, typically the principal decision-maker for all purchases. In a new recent Mediapost Employ: Hispanics conference, Victor Zaborsky, MilkPEP? s i9000 VP of Advertising, says? recipes can easily be an actually important solution to participate with Hispanic mums? they want to create some of those conventional dishes they expanded up with plus put a new angle on them to generate them modern in addition to appropriate for the girl family.? Coverage contains recipes on? Despierta Am�rica? (Good Morning America) on just how to make home-made meals using dairy, like Sopa para Pescado (Fish Chowder), and segments on? Hoy? (Today), aiming the benefits involving milk with all the energy of the Hispanic culture. The alliance will also develop on MilkPEP? t new? Somos Fuertes? (We are Strong) campaign which presents real everyday Latinos who are effective in their everyday lives. According to be able to Zaborsky,? we want to create sure we? re also making connections and even helping Hispanics realise why milk is so critical for themLike it? Share it! More by this author |