Effective Ways of Content Marketing for Mobile

Posted by Adrian Timothy on March 31st, 2016

When you know the most effective ways of content marketing for mobile devices, you can reach more prospects with your content. In the United States, half of the adult population uses Smartphones to access the digital media. This implies that each action that is taken by a user on your business website should be optimized properly for mobile. Such actions include reading the content that you are marketing. Creating mobile-friendly content makes it easily and quickly accessible by the target prospects. It also makes digesting such content easier for your prospects. Your prospects might click on the content that you are marketing from a link on Twitter while browsing the internet from their mobile phones. It is important that the link and content be easy to scan and compelling to ensure that it holds the attention of the prospects until they decide to stop browsing. Some of the ways of marketing content effectively for mobile include the following:

Creating strong and short headlines

Long headlines take a large part of the screens of most mobile devices. Such headlines are also not easy for people to read through. This is because most people are usually in a hurry when browsing the internet using their mobile devices. Therefore, use short but strong headlines in your content to get your point across quickly and enough. Make sure that the headline is short but delivering the meat of your content.

Use shorter videos

Visuals form a great aspect of content marketing. Shorter videos such as the ones that are uploaded on Instagram or Vine are the best. This is because they are easier for most people to watch on the go. Therefore, include shorter videos that deliver your message properly without taking a lot of the time of your audiences.

Make paragraphs short

The idea is to have a minimum of one paragraph that is full and above fold so that it can bring in readers. Make sure that you have a chock full and really great paragraph that includes the parts of the content that you consider most interesting. Additionally, ensure that all paragraphs of your content are precise and concise. This will enable you to deliver content effectively to your prospects without boring them. Always remember that your mobile audiences are always on the go. Therefore, content that you market to them must be easy to read and digest.

Include headers

Headers are great for breaking up the content that you are marketing into parts that the audience can scan with ease. While using mobile devices to browse the internet, most users are multitasking and likely to be distracted. Therefore, make sure that there are headers in your content that will enable readers to start from where they left before they were distracted.

Remember that you will not come up with separate content for mobile and desktop. Therefore, it is advisable that you use these content marketing ideas to come up with all content for your online marketing campaign.