Why Are Ott Platforms The First Choice Of Content MarketersPosted by Dall Rytter on July 30th, 2021 While video is the most common form of what is called OTT advertising, pure audio and display advertising may also appear to be effective on OTT platforms and devices. Ad support for Video-on-Demand, also called AVOD, also supports advertising. Hybrid support is a model where users have to pay for a subscription to run ads. In fact, Netflix is one of North America's leading OTT Video Service, and does not sell advertising space. With over 50% of the US population using Netflix, advertisers are looking for other channels to reach that audience. OTT platforms offer multiple levels of service where users can either pay a higher fee or switch to a hybrid option with an ad-free model. There are many reasons why content marketers, advertisers and brands prioritize OTT platforms for advertising. These include metrics, cost effectiveness, target audience targeting, customer and geographic targeting, Internet-based targeting, and first-class audience numbers. Large companies and start-ups alike welcome these platforms for innovative, data-driven campaigns. With an increasing OTT video audience, exaggerated marketing platforms are becoming more sophisticated, offering brands full targeting and attribution capabilities not available a few years ago. Factors such as targeted group targeting, metrics, premium audience numbers, cost effectiveness, custom geographic targeting and internet-based targeting are some of the reasons why OTT platforms have become the most important channel for advertisers and brands. Trends suggest that as audiences in traditional media, digital media, and content increase, marketers are beginning to use these platforms as indispensable advertising tools. With estimated 155 million adults accessing streaming video services such as YouTube TV, Hulu and CBS All Access on the sling devices such as Roku, Amazon Fire TV and Apple TV, a new medium known as OTT or over-the-top advertising has emerged, enabling brands to reach their audiences in their living rooms and on mobile and smartphone devices. As you can see from the above trends, consumers are adopting OTT platforms at high speed, which is a cost-effective opportunity for advertisers to connect with customers in a way they have not in the past. On-top platform solutions (OTT) are enjoying great popularity and will receive significant increases in the advertising budget in 2020-21. OT brings digital marketing without the brute force of television advertising, targeting and programming. OTT advertising is television advertising that is broadcast via streaming media on an OTT platform. It is limited to viewing posts from news platforms such as Crackle, Yahoo Views, Cheddar, Newsy and Young Turks for free. OTT has immense power and can be used in combination with other advertising strategies. Media partners can help you create the right content for your chosen platform, narrow down your target audience, and provide important advice on how to distribute your ads. You can also help create effective multi-channel marketing campaigns and integrate OTT ads into existing marketing strategies to achieve a better return on your investment. This strategy enables OTT device and platform manufacturers to target non-paying audiences, exploit platforms' promotional potential, reduce the cost of their devices and help ensure that content is available for free viewing. Television viewers tend to spend more and more time watching video content on smart, Internet-enabled televisions and OTT video services. If you focus your marketing on promoting your content across multiple channels, you can reach and appeal to all viewers without leaving home. One of the biggest trends shaping advertising is the rapid growth of streaming video viewers, who now account for 80% of Internet traffic. With an estimated 147 million Americans accessing streaming video services such as Hulu, CBS All Access and Sling on devices such as Roku, Amazon Fire TV and Apple TV, a new medium called over-the-top advertising (OTT) has emerged enabling brands to reach audiences beyond their living rooms. Here's a breakdown of OTT advertising brands that purchase, target and measure the success of their OTT video campaigns. OTT stands for over-the-top, a term used to deliver film and TV content over the Internet without requiring the user to subscribe to traditional cable, satellite or pay-TV services such as Comcast or Time Warner Cable. OTT apps and services are delivered over the internet but users still require a broadband connection typically provided by their cable provider. OTT is also the leading advertising media for advertising delivered directly to viewers via Internet streaming videos and devices such as Smart and Connected Televisions (CTV). The average OTT user can stream content across three devices via three different OTT services thanks to the wide variety of OTT platforms and apps. OTT distributors must make their content available on every platform so that users can see what they want. No one has to die, but how other surviving content owners approach this option will determine which OTT apps will break through the chaos. If your OTT marketing strategy includes content marketing, you're lagging behind. You can stream OTT content on your website, stand-alone apps or over OTT marketplaces such as Amazon Fire TV, Amazon Fire TV and more. Implementing an Ott marketing strategy can help you achieve greatness. OTT platforms allow advertisers to show people ads based on their demographics, device use, past purchases and more. OTT allows advertisers to segment their audience according to the data points they generate. The more you know about your target audience the better you can create, market and deliver content that is engaging with you. Content marketers enjoy the ability to place relevant ads based on the interests of their target audience, giving them more views and reach. Television advertisers have no way of tracking viewers to know who is watching their commercials and who is not. OTT platforms give advertisers information about user engagement and show how many viewers are skipping ads, how many are clicking on them and more. OTT platforms offer strong advantages over traditional cable TV advertising. Adtech companies are constantly working to improve the way brands and audiences interact with advertising. OTT advertising allows content marketers to delve into the minutiae of the consumer persona and develop content that ensures better retention. Another advantage of OTT programmatic advertising is that you can get your target audience much better by displaying ads to the same people on the channels, platforms and devices they frequently visit. This is one of the most efficient ways to get started with OTT, as advertising tends to be expensive. Another strong advantage over traditional cable television advertising is that advertisers can earn more for every dollar they spend on brand content. OTT media advertising offers all the advantages of advertising technology that marketers have been using for online ads for years. The OTT Media audience is more diverse and not restricted to young tech-savvy people as many other platforms. online streaming appsLike it? Share it! More by this author |