Search Engine Optimization Strategy: Effective Method to Boost Your Business

Posted by David Levy on April 6th, 2016

A search engine optimization strategy should always start with a complete understanding of your online business objectives. It is important that your web marketing team and strategists know what you want to achieve so they can build an optimization strategy that is targeted to those unique goals. Businesses' online goals usually go three-fold: to provide company background, attract and gather sales leads, and sell online. Whether you want to concentrate on one or every single aspect of this three-fold goal is a matter of knowing what your business needs the most at the moment.

Search engine optimization is akin to a puzzle with many different pieces. These pieces represent different things like content, links, website design, and tracking. Optimization, therefore, is bringing together of all these pieces in order to create a complete whole, making your website more attractive not only to search engines but to target consumers as well. To boost your business using SEO, you need:

• Compelling content that sells – To achieve this, you need to choose well-targeted keywords that are relevant to how you want to portray your business. Remember that optimizing for a few, intelligently targeted keywords is much more effective than trying to optimize for a long list of keywords, barely relevant to what you have to offer. Modern SEO, however, isn't only about choosing the right keywords and key phrases. It is also about knowing how to embed them in clear, concise, and engaging copy that visitors will find useful. Optimized content is content that attracts search engines and users by providing natural, compelling, informative, and interesting dialogue.
• Search engine-friendly design – Optimized content is useless if you don't have a search-engine friendly website design. A careful evaluation of your web architecture may reveal features that may be preventing search engines from indexing and reading important information within your website. This is why it is important to remember that SEO should begin right at the root of your website's design.
• Relevant links - Your website's relevance is determined, for the most part, by the quantity and the quality of websites that link to it. Regardless of what others are saying about link building being irrelevant in modern SEO, it still is a major factor used by search engines in determining your website's relevance and thus, must be a major element of any search engine optimization strategy if you want to maintain your standing in relevant searches.

About Envivo Digital:

Envivo Digital is one of the leading online marketing agencies in Canada. It is a service-based agency that provides its clients customized solutions to grow their business and achieve online success. With over 15 years of experience and expertise in the fields of Advertising; Content Marketing; SEO; AdWords; and Internet Technologies, Envivo Digital offers their clients the tools needed to maximize and monetize their global online presence. Contact: 514-619-8757