How POS and Online Ordering is Changing the Restaurant Business

Posted by harryjason on April 13th, 2016

The rapid expansion of e-commerce is transforming the way companies do business. From shopping to streaming media online, it seems like no industry has been left untouched and that includes restaurants. While a lot of restaurants still take orders via the telephone, POS and online ordering is proof that the traditional way of ordering will soon be a thing of the past.

Why Online Ordering?

There are many ways to explain the success of point of sales and online ordering, but what it all comes down to is people expect to be able to do things online, so it only makes sense that restaurants adapt. These days people expect companies and business establishments to provide services on the Internet, so it’s imperative restaurant operators don’t disappoint their customers.

Web based ordering also provides other benefits such as boosting profits. One of the most obvious limitations of ordering by phone is you can only take so many orders at once: if several customers call at the same time, you won’t be able to entertain all of them and some will end up going to another restaurant.

If you have an ordering system placed on the Internet, no one needs to stand in line and you can do a lot more to entice them. The mere fact that you can get them to visit your website is a plus because they’ll get to see all the stuff on your menu and may make them order more.

Other Benefits and Advantages

An Internet based ordering system makes life easier for your staff and the customer. Rather than spend several minutes on the phone clarifying the orders and the cost, your customers can just go to your website where they can pick and choose at their leisure. Once they’ve made up their minds what to order, it’s a simple matter to point and click and finalize the details.

There are a few other benefits that can be pointed out here. For one thing, customers can print out the items they ordered so when they come to your restaurant, there won’t be any issues regarding the items on the menu or how they are presented. This is not only convenient for your customers but also for your staff, as it eliminates any possible arguments about a menu item that is not present. In short, restaurant online ordering is here to stay, and the sooner your business adapts to it the better.

Osvaldo Rodriguez

Osvaldo@clickawaiter.com