three or more Ways Storytelling Can Grow Your OrganizationPosted by Woods Langston on August 5th, 2021 My spouse and i wondered what characteristics and skills cause people similar to Steve Jobs, Suze Orman, John Chambers of Cisco, and Howard Schultz regarding Starbucks to be highly regarded as great presenters and commanders of highly successful businesses. Were they born that way? Did they find a number of hidden treasure of knowledge? I began my search, seeing YouTube videos like the one connected with Steve Jobs speech to the graduating class of Stanford, PBS broadcasts of Suze Orman's financial advice, as well as DVDs from Great Classes. I read lots of books and articles like Guide with a Story by John Smith and The Dream Modern society by Rolf Jensen. CNNislands studied with Bo Eason, NFL star, playwright along with Tony Award winner. I ran across they all have three characteristics that make them great: Could possibly be passionate about their message There is a relentless focus on excellence They will tell a story that chemicals a picture and shares some sort of vision. Their stories develop a verbal and nonverbal link between them and their audience Via my research, I gained much insight into the future connected with storytelling in business and I would like to share what I have learned together with you. Here are three ways storytelling can assist you grow your business 1 . Winning New Clients - Two elements are important here. First, men and women want to do business with people they know and trust. A brief story about you, your company as well as your mission will help build a base for trust. A story is definitely significantly more effective than the old style methods of searching for elements begin the process a conversation and build rapport. Second, stories are much easier to remember than facts about anyone and your company. Your fan base also remembers them better. Work on crafting your tale and include emotional words which connect to the right brain because people decide to buy based on emotions ruled by their right brain and justify their selections with the rational logic of their left brain. Include anything to inspire the listener. According to the book Made to Keep by Chip and Kemudian Heath, inspiring stories stick. Storytelling is becoming an integral part of the company messaging. Don't think that storytelling is unique to the people mentioned in the last paragraph. Major corporations similar to Proctor & Gamble, Globe Bank, NASA and Berkshire Hathaway and others are using storytelling as a leadership and promotion. According to Paul Smith within Lead with a Story, Proctor & Gamble hired Hollywood directors to teach senior executive storytelling techniques. If you think it shouldn't work, check the statistics for your 2014 Super Bowl business for Budweiser, "Best Buds" - about the friendship of any dog and the Budweiser Clydesdales. It was number one. 2 . Artwork A Picture Of What Can Always be - To persuade a prospect to become a customer purchase you want to contrast "what is" with "what can be". A story is the best way to coloring a picture of the future. It can really encourage people to take action. The story need to be personal to effective. The prospect must envision themselves within the scenario. I have taught product sales students to use this method for many years so I have seen it do the job time and time again. Use sentences having descriptive and right mind words to describe the achievement or treasure they desire. You can contribute visuals with photos nevertheless no slides filled with text. That will sabotage your very good story. Keep in mind what the potential client wants to achieve. Once you create the treasure, build a form a contrast so the prospect can plainly view the current state along with view of your solution (the treasure). In your picture associated with "what is" or the existing state of affairs, describe the the additional or the obstacle to reaching the success they desire. This is an important part of the story left out regarding case studies. Both living and business events usually do not proceed smoothly. There is always difficult to be overcome. It is the reputation of the challenge that makes your story real and believable. Make sure you and the prospect decide on the current state before relocating ahead in the story. Make prospect the hero on the story validating the current condition and overcoming the challenge as well as obtaining the treasure. Once you color the picture of the solution or perhaps treasure, ask open-ended inquiries to get the customer to take part in the story. When they participate, they are really more likely to take ownership to the vision of the future and increase the story with their own views. This strategy will cause them to do something. 3. Building Relationships as well as Working Together - There are several approaches to forming better working relationships. Team building activities within the outdoors, working together in community projects, seminars, pod-casts and more. One of the ways that is gaining impact is sharing your individual story. People form ideas about others based on the points that they know and the ideas formed by characteristics like appearance and work habits. However , the opinions will often be based on incomplete information. Setting up a comfortable environment in which everyone is willing to share their individual story creates a better comprehension of who they are and why that they act as they do. Sometimes individuals are dealing with difficult situations including caring for ill family members or maybe juggling with schedules like a single parent. As Robert Smith relates in his guide, Jamie's relationship with his fellow workers was superficial and his chats shallow. When he showed his or her vulnerability by sharing situation of the tragedy surrounding the particular death of his more radiant brother, his co-workers changed to a very positive, respectful view of Jamie. Stories like Jamie's take courage to express but are the most effective in modifying to realistic opinions and also creating better working human relationships. These are only three ways that stories can grow your company and help foster better associations with co-workers and clientele. I'll share some more methods stories can help you in my next blog post.Like it? Share it! |