Why Is Social Media Marketing Important For Your Brand?

Posted by shivam pandey on August 23rd, 2021

The year 2020 has been unusual. People were locked up inside their homes, offices were closed and everything was stagnant. But, that didnt stop people from finding their recreation. In attempts to pass time, social media users increased their active hours, scrolling down the field and getting creative with the 24-hour story options. This increased the usage of social media platforms, making them one of the effective platforms for business promotions. 

Working from home, the social media marketing agencies in Kolkata served the branch throughout the catastrophic situation to help them continue with their business operations and promotion without facing massive financial losses. 

As per the survey, a large percentage (accounting for almost 59% of the world\\'s population) of people are online. This opens the door for endless opportunities for marketers to attract customers and engage them through social media posts and campaigns. 

Having said that, here are some reasons why social media marketing is important for your brand – 

Raises brand awareness 

As the hour of usage increases, raising brand awareness through social media becomes quite convenient. You can creatively promote your brand and tell your story to attract and engage customers. With a higher engagement rate it becomes quite easy to increase your conversions. You can target your audience based on location, interest, demography, hobbies and occupation. Make use of different tools offered to you by the social media forums to analyse your performance and modify or change strategies to increase brand awareness. You can get in touch with a social media marketing agency in Kolkata to strategically raise brand awareness and attract customers effectively. 

Extensive reach against minimum investment

Social media promotions require minimum to no investment at all. Monetary investments come into play only if you require a post boost or paid promotions. If otherwise, you can create and manage your social media handles without spending a penny. Despite no monetary investment as well, you can get a large audience to tell your story to. This increases the chances of converting your customers into buyers and boosting your sales. 

Helps you be in competition

Inevitably, your competitors are all online. To battle the competition and stay ahead, there is a pressing need for effective social media visibility and engagement. People often tend to avoid brands that lack a proper online presence. You can get in touch with a social media marketing agency in Kolkata to create and manage your social media handles that would help in building up credibility and trust. 

Increases ROI

Social media marketing also helps in increasing your ROI. An increase in engagement rate triggers the interest of customers and their purchase making decisions. This increases sales and generates higher revenue. 

In addition to the above, the social media marketing agencies in Kolkata also help you build an enduring relationship with your target audience. Social media platforms confirm a two-way communication that increases the credibility of the brand and builds an atmosphere of trust. This allows the brand to earn loyal customers that form the pillar of recognition and success.