Top On Page SEO Recommendations For Your Site

Posted by Andreas Pepas on August 23rd, 2021

GOOGLE FACTORS

This article will concentrate on factors that we believe can affect your Google search results. Google doesn\'t publish its algorithms. It is constantly changing the way it views websites. These are guidelines to help you follow and not a complete description of the process.
There are two types of major factors: on-page and offline. On-page factors can be used to increase your ranking by changing the coding on your site. This article will be about on-page factors. A second article will address off-page elements (those that primarily relate to incoming links to your website).

We will be covering the following areas in terms of on-page factors:

Keywords are not only in the meta tag but all over the site
Linking - Where your site links to other sites and who they are
Content - How big and how new is your content and who is seeing it.

Keywords

Funny enough, the keywords that you use in the keyword meta-tag are the most important keywords. This feature is so common that Google almost ignored it. However, other search engines pay attention to it.

The keyword meta-tag should be short (10 words max), relevant (all keywords must appear on the page), and free of duplicates. Search engines can determine the page on which you are working. This meta-tag is not used by Google, so it may mark you down if you break the rules but not for doing good work.

Keywords are also important in the actual text (see below), your domain name, and other meta tags. As long as your keywords aren\'t overdone, we have found that they can help your domain name. So www.seo-gurus.co.uk is good whereas www.good-search-engine-optimisation-for-google-that-works.com is bad. You can see that other search engines weigh the domain much more heavily, as you can see when you search with their engine.

Google may consider duplicating the same keywords in the title tag spammy or excessive. The description tag should also contain a concise sentence that outlines the site\'s theme without using too many keywords.

Keywords should not be repeated so often that Google considers them spam in the body of the text. A lot of people use the free keyword density analysis, which indicates how many keywords are present relative to the rest of the page. Another good idea is to highlight your keywords in bold and have them in H1 tags. This is something Google seems to consider.

Linking

This does not only refer to external links. It also includes how pages link together. Google seems to rate a strong internal linking strategy highly. Complex internal linking structures can lead to some pages not being found by Google. We try to keep clicks to reach pages to a minimum of three and, preferably, two. Google site maps are worth looking into, as they seem to be doing a lot in this area. They will likely become more prominent over time.

Last point about internal links: Google prefers consistent linking anchor text.

You should exercise caution when linking to external sites. One site had an address book into which a Russian porn website added its URL. Google banned the site for linking to a poor neighborhood. You should also make sure that your links work regularly. Google will be more likely to pull your site down in search results if you have broken links. Google also rates link stability highly so stop linking to sites you don\'t know.

Content

Google loves old, big sites. A site that has been around for five years will always outperform a newer site in the results pages. Google will be interested in a site that is brand new. One way to do this is by creating new, well-written content. You should try to add at least a few pages per month, each one nicely linked to the rest. We don\'t recommend that you have 100 pages in one day and then no new pages for three months. Google prefers a gradual increase of content. Google may consider a sudden increase in content or links spammy and devalue your site. Google wants to verify that your site is legitimate and organically growing.

Sites with pages that stretch for miles have been seen. Google loves pages that are well-written and interesting. This allows you to do clever internal cross-linking using consistent anchor text. This is better for human readers, who can be distracted by the scroller button on the scroll bar. Keep pages focused and short.

The second section of this article will examine how off-page factors can impact your Google ranking.