Powerful Email Marketing Tips For

Posted by Joseph Franks on August 26th, 2021

In this technological era, every business is adopting digital marketing mediums to connect with their audience. The Internet provides companies an opportunity to access millions of people around the globe. It creates better opportunities for the businesses if you effectively use the digital medium to promote your product & services. Most of the business that were operating physically have opened online shopping stores to cater to the demand of the consumers, and aligning with the shifted consumer buying behaviors. Among all the social mediums, email marketing holds paramount importance to reach out to your consumers. If you are struggling with the good returns from your email marketing campaign then this blog is for you. In this blog, we highlight the most powerful email marketing tips for your business. 

Usage of Double Opens Strategy 

Double open strategy means that you resend the same email with a different subject line to the subscribers who did not open your first email. When you use double open strategy, there is a likely possibility that more subscribers will open your emails. This gives you a better chance of driving more revenue from these email-marketing campaigns. Simply put, if you resend the email with a catchy and different subject line, you will boost your open rates as well as email marketing ROI. However, it is advisable to pay attention to these things before resending the same email.