Top 6 ways to use SMS broadcast in the healthcare industry

Posted by Devid Henary on September 2nd, 2021

Active communication in the healthcare industry is important to manage every task that goes into helping patients to manage internal communications with the staff. SMS broadcast in healthcare reduces missing appointments and ensures patients stick to the medication schedules and inform staff. 

What is SMS Broadcasting?

SMS Broadcasting or Bulk SMS is a way of delivering messages to many people at once. Their main aim is to reach as many people as possible, most easily and rapidly.

For instance, the healthcare industry uses SMS broadcasts to inform patients about appointments, prescriptions, or other hospital-related information. In the same way, businesses use it to engage with their patient to let them know about products to buy. SMS Broadcasting is used to communicate critical announcements and also for improving marketing campaigns.

What are the Benefits of SMS Broadcasting?

SMS Broadcasting gives many perks as you could reach people globally at once on the go. Using SMS Broadcasting in the healthcare Industry helps with: 

? Boosting patient and doctor relationship

? Sending urgent information or any update and emergency alerts

? Notifying your patients regarding prescriptions or appointment 

? To announce treatments or new services

? To get feedback and more.

To maximise these benefits, one should need an efficient SMS Broadcast service that ensures smooth flow to the marketing initiatives.

Ways to use SMS Broadcast in the Healthcare industry 

1. Send Bulk SMS to every patient about alerts and news.

Got a new service? Have you thought of opening another branch in a nearby area by employing a new doctor? Is the weather in your clinic area isn\\\\\'t good to open a clinic today?  

Over 80% of people are likely to get SMS, and the way healthcare industries engage with people is shifting. And patients being sophisticated regarding any information about health-related decisions.

2. Appointment Reminders 

Healthcare industries or general practices or people should have to handle appointments daily. So, as the new appointments come in, former ones can be cancelled or confirmed. Most of them don\\\\\'t even show up—this process is handled by SMS broadcast. With your patients opting for SMS healthcare updates, you can reach them with reminders right before the appointment day. You can also ask patients for confirming their appointment by just using \\\\\"yes or no\\\\\" keywords.  

Additionally, SMS healthcare alerts could also be set up for informing patients regarding checkups, test results, prescription refills, and more. For the communications of in-house hospitals that offer more than patient care, you can go with SMS for reminders about maintenance, cleaning schedules, staff meetings, timetable, and more. 

3. For feedback, following up and reducing Wait times

Most healthcare providers can provide SMS broadcast options to their patients regarding appointments. But even a doctor\\\\\'s office could inform the patient of the delay in the appointment. 

Collecting patient satisfaction surveys after hospital stays appointments can help hospitals enhance the patient experience for the future. It\\\\\'s also better to finish a survey by SMS Broadcast than spend time on mailing one.

They are following up right after their visit is essential for the patient-medical personnel connections. If the healthcare delivers you a message after surgery to just \\\\\"check-in\\\\\" on you, make them feel cared about. It is also the best gesture of kindness for more years to come.

4. Prescriptions

SMS broadcast offers patients a reminder service that allows you to know when the prescription is ready to get. If a specific drug is just obtained a few months, then it\\\\\'s found to be helpful to the recipient. That helps the healthcare industry save some money and enhance cost efficiencies by lessening uncollected prescriptions numbers. A patient gets a reminder that a certain medicine is refilled automatically and the prescription is ready to get at the pharmacy. 

5. Promoting health education and tips

Few health providers use text messaging to spread health awareness that creates great chances to help patients take care of health, decreasing unnecessary patient visits. According to the research, people are most likely to remember the business that shows care about them. So, sending covid-19 measures or about mental health tips can be useful and will be appreciated too. 

6. Hospital Staff management

Healthcare providers are enhancing the use of SMS Broadcast to fill staffing openings. It\\\\\'s a convenient way to fill shifts at the last minute. You can also get replies from the staff and can manage and track your employee in real-time. That decreases administration time and costs of making phone calls to every employee. 

As per a Spain-based study, over 68% of women attended the breast screening exams after receiving a reminder and before 3 days. What do you learn from it? SMS broadcast is an effective platform and tough to avoid, especially in the 21st century easily. 

These are few ways that healthcare industries use SMS broadcast communications for offering valuable and relevant details to the patient while enabling them to manage the healthcare in a better way. Guni SMS always like to help to get started. Contact us today!