What factors come into play when a website visitor becomes a lead?

Posted by BuzzyBlog on September 6th, 2021

When website users click on a call-to-action (CTA) on one of your websites or blog articles, the lead generation process begins. This CTA takes them to a landing page with a form for collecting the user’s contact details. The user is sent to a thank-you page after filling out and submitting the form.

Let us begin with our Top tips for getting Quality Leads from Website

• Add forms to the most popular pages of your website

Before you start, you should evaluate your current level of lead generation so you can track your progress and determine the gap where you need to improve the most. You may not know it, but some of your pages might be fantastic lead generators.  SEO Company in Lucknow

To begin, examine where the majority of your internet traffic and marketing originates from your lead sources. Here are some of the most typical areas where a company could get visitors

• Visitors that click on your website by one of your emails may drive traffic to the website.
• Users that participate in a campaign through one of your social media accounts may drive traffic to your site.
• Users may contact your customer care staff through a live chat window on your website, resulting in increased traffic.
• Blog Entries where your best-performing blog posts may drive traffic.

Once you’ve figured out where your leads are coming from, make sure the pages they’re arriving on are doing all they can to keep a visitor’s attention engaged.

For example, if your analytics tool shows that the majority of your prospective leads are coming from your Facebook page and clicking on inbound links to your website, your next step is to refresh the pages they’re viewing with content that keeps them on and engaged with your website. Add longer-form material to your most popular website pages that visitors may access through forms that collect their contact information. You can use Google Analytics for more precise results.

• Evaluate the effectiveness of each lead generating

Using a service like Website Grader, which assesses your lead generation sources (including Google Analytics and CTAs) and gives comments on how to enhance your existing content, you can see how each of your existing lead generators is benefiting your business.

You may also contrast landing pages that are performing well with web pages that aren’t. Let’s assume you receive 1,000 visitors to Landing Page A, and 10 of them completely out the form and become leads. You would have a 1% conversion rate for Landing Page A. Assume you have a second homepage, Landing Page B, which converts 50 visitors into leads for every 1,000 visits.