Top 8 Digital PR Services to Boost Your Online Presence

Posted by Nisha Gupta on September 22nd, 2021

In essence, the aim of digital PR services is simply to get your content viral across social media. However, this is not a numbers game – quality should always come before quantity especially when it comes to building a strong social following or growing a large email list

Strategy to Boost your Online Presence

Here are the top eight digital PR services that can help to boost your online presence:

1. Find the Right People

Identify journalists who cover your industry and send them personalized emails with ideas for potential blog posts. If they like your idea let them know that you are available to write it for them. Good digital PR agencies can do this better.

2. Infographic

Create an infographic that summarizes some of the findings from your latest research reports. Next, submit it to online directories such as Visual.ly Infographic Journal and Daily Infographic. You can also promote it on social media sites such as Pinterest, Tumblr, and Reddit to gain extra traffic and shares

3. Repurpose your Content

As a part of digital PR services, you can ask your digital marketing partner to repurpose some of your best blog posts into SlideShare presentations. Share them on LinkedIn Pulse and other platforms to increase your views and attract new followers.

4. Write Guest Posts

 Offer to write guest posts for other industry blogs or news websites that reach people within your target market. You could even offer to link back to the original post (with a nofollow attribute) so you can benefit from extra traffic too.

5. Create an Ebook

Write an ebook about one of the most popular topics in your industry/niche then give it away for free as a PDF or EPUB file. To generate some buzz, tell relevant bloggers about it beforehand and invite them to download it once you publish it on your website.

6. Share your Content

Look out for news and blog posts that could help promote some of your best products or services then share them on social media and add a brief comment

7. Increase Visibility

Add share buttons to the bottom of every page of your website so visitors can easily recommend all your content to their friends and followers. You may also want to add some on the top of the page, images on Pinterest, and videos on YouTube to attract even more shares.

8. Go Live Online

You can ask your digital PR services provider to organize an online chat on Facebook or Twitter for you to discuss relevant topics related to your industry.

To draw maximum benefits from all these practices, it is important to take help from an agency that provides quality Digital PR services. This will only ensure maximum output at minimum effort for your business.