RFOX Media Introduces Play-to-Eat Gaming Model in Myanmar with New Mobile Game
Posted by Dinesh Kumar on September 22nd, 2021
Manila, Philippines, September 22, 2021 -- RFOX Media, a subsidiary of Southeast Asia based RedFOX Labs, has launched RFOX Run, a new jump-and-run casual game in Myanmar, powered by prolific tournament game platform Goama. RFOX Run introduces a new gaming rewards model called Play-to-Eat, an innovation of the increasingly popular Play-to-Earn model, where players that are identified as winners and have signed up for an RFOX ID can redeem 12food vouchers from foodpanda, the leading food delivery service in Myanmar.
At RedFOX Labs, we believe that blockchain companies have a responsibility to explore humanitarian approaches to the innovations they produce. Through our Play-to-Eat model, we believe that RFOX Run users will gain the dual benefits of food rewards and blockchain education, providing them with both immediate- and long-term solutions.
The top RFOX Run players can claim their prizes through the RFOX Media website by registering for an RFOX ID. Winners will receive foodpanda vouchers redeemable with a unique voucher ID, and get their choice of food delivered to their doorstep. To kickstart the campaign, RFOX Media has allocated ,000 worth of vouchers as rewards.
The global play-to-earn market, mainly driven by blockchain-based companies, has experienced exponential growth this year, with a total market capitalization of .21 billion and average year-to-date growth rates of 1,604.12%, according to analysis from CoinMarketCap data on 36 identified play-to-earn companies. From a larger perspective, the video game industry is currently valued at around 0 billion and is expected to grow to 8 billion after five years, according to CoinTelegraph.
In this context, RFOX Media can become a crucial participant in the high-growth play-to-earn market through RFOX Run. Its unique approach to encourage further adoption through play-to-eat and other models reflects RedFOX Labs’ endeavors in empowering blockchain-related growth in Southeast Asia. RedFOX Labs also operates RedFOX Games, which currently runs the KOGs Slam! NFT game on closed beta testing, with more products about to launch.
Earlier this month, RFOX Media and Goama entered a partnership for the launch of RFOX Run in Myanmar, with plans to extend the relationship across the Southeast Asia region. This collaboration brings together an audience of more than 20 million Southeast Asian residents and aims at serving the largely untapped gaming market in Myanmar.
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About the AuthorDinesh Kumar
Joined: February 7th, 2021
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