How to Increase Conversion of Your Restaurant’s Food Ordering App?

Posted by Kris Matthew on October 1st, 2021

The mobile app industry is proliferating. People are downloading more apps than ever. By the end of 2021, consumers are projected to download 147 billion mobile apps. The number is expected to grow to 184 billion by 2024.

However, building an app for your restaurant is just the beginning. You will need a robust online ordering system to avoid duplication and errors. Plus, you will have to optimize and market your app effectively to boost its popularity and sales.

In this article, we will discuss tried and tested ways to optimize your mobile app strategy to get more conversions. Let’s get started!

1- Make it easier to order from you

The easier it is to order from you, the more orders you will get. So make sure customers can place food orders in just a few clicks.

Here are some ways you can make it easier for customers to order from your app:

• Highlight your exclusive items and best sellers.
• Allow customers to add/remove foods in a single click.
• Let consumers save their address and payment details for faster checkout.
• Categorize food items based on cuisine and other factors (veg/non-veg, starter, bread, main course, etc.).
• Add a search button to help customers find the food they want instantly.

2- Use mouth-watering pictures

Showing someone mouth-watering food images when they’re already hungry can boost the conversion rate. Upload pictures of items on your menu and display them beside the name. Let customers click and zoom the image for better reference.

Additionally, follow these best practices to increase conversions in your app with pictures:

• Use original images (avoid stock photography). This will allow you to set realistic expectations and look authentic.
• Hire professional food photographers if the need be.
• Use hands in the frame (if possible). This will make your pictures more appealing.
• Keep the food in focus (should cover more than 33% of the picture).

3- Make reordering seamless 

There will always be a few food items that most of your customers like (i.e., your specialties). Therefore, it is crucial to capitalize on it and encourage consumers to purchase your best sellers.

However, to do that, you need to make reordering seamless. There are a few ways to do so:

• Show previous orders at the top of the homepage.
• Let customers mark the items they like as favorites.

A good online ordering system offers both these options, making it easier for customers to reorder. Customers can visit the order section and buy items they have eaten previously in a single tap.

4- Leverage social proof

While social proof has to do more with your restaurant as a brand, it can increase your online conversions. Moreover, it helps build trust with potential customers and encourages them to give you a try.

Within the food delivery app:

• Highlight foods with the highest rating.
• Showcase most ordered foods.
• Display trending food items (the ones which more people are ordering today).

Outside the app:

• Share what people are talking about your restaurant on social media (along with a link to download the app).
• Encourage customers to rate your app and services on Play Store and AppStore.

5- Send compelling push notifications

With people spending hours on their smartphones, there are high chances that they’ll read the push notification. However, it has to be compelling enough to make people open your app and order something.

The best food delivery apps send persuasive, quirky push notifications to encourage customers to open the app and to order food.

For reading more, click here https://eatanceapp.com/how-to-increase-conversion-of-your-restaurants-food-ordering-app/