Let’s talk about Color!

Posted by R S on October 4th, 2021

To begin, color is what people see when light comes in contact with an object. Light causes the electrons around an atom to move; when these electrons return to their base state, they send off energy in the form of waves (light). The primary colors are red, blue, and green; all other colors are derived from one or more of these three. These primaries can be mixed in varying combinations to create different shades/hues which can then be made lighter or darker by adding grey. Finally, there are pigment colors (such as red) which come from matter (like paint), and dye colors (such as magenta) which come from solutions that produce color when applied to cloth. 

Some basic types of colors are primary, secondary, shades/hues, tints/tones and shades. Primary colors are the basic three colors from which all other colors come from using a combination of two or more primary colors to create secondary colors. In theory, only the primaries attain their true color because as soon as they mix together, they lose their original properties. Secondary colors may be mixed from the primaries where blue+yellow=green and red+blue=purple; however, not all secondaries have been shown to mix in this way. Shades are created by mixing a color with black whereas tones are created by mixture a color with varying amounts of white to lighten it. Tints are created by adding white to a chosen color to make it lighter, while tones can be made lighter by adding grey.

Color can be made darker or lighter through the use of black and white, respectively, but to create a different color entirely, another shade or tone must be added to achieve a more complex hue. Color also has the ability to change depending on its environment. To understand how color changes, one needs to emphasize that color is not just what you see; it includes the light waves reflecting off an object and entering your eyes. When observing an object, such as a red apple against a blue sky, certain wavelengths (tints/tones) of light will be absorbed by the apple while others will bounce off and hit your retina; this causes you to see the apple in its true form which is red (since blue was absorbed and red was bounced back). Since your retina is not as sensitive to blue as to red, you see the apple as being more red than blue. In other words, the color of an object changes because light hitting it bounces off and hits our retina a certain way. This can also be explained by saying that color is a product of light reflecting off an object and entering your eyes. 

Color is a powerful way to influence the mood of your audience and communicate with them on an emotional level. Keep in mind that color changes depending on its environment, so if you want it to have a certain effect, then make sure they\'re placed in the right setting. Think about what colors would be most appropriate for different occasions or seasons; blue might work better during winter while red may create more excitement during summertime festivities. For best results, consider how color can impact buyer behavior when designing marketing campaigns or website content!