Tips to Writing The Perfect Radio Ad Script

Posted by Rebeccacraig on October 5th, 2021

Radio advertising is an excellent choice if you are looking for an effective medium to get the word out about your business. With the right radio stations ads, you can build brand awareness, drive traffic to your store and keep your company top of mind in the decision-making process of the customers. 

Radio is an available and approachable medium for small businesses looking to promote themselves, but as with advertising, a radio ad will only be effective if it’s written and developed to fit the medium and target the right audience. Canadian Radio stations in Canada advertising relies very heavily on these factors as who the ad is for, the writing of the script and making the script sound authentic. Let’s motivate and pursuit your audience to take action with powerful words, catchy jingles and more helpful tips 

1: Try to establish connection

To be able to engage with listeners you need to understand the problems and empathize with them. How can the product or service you are pitching help the listener? For example, you shouldn’t play a home insurance ad targeted towards teenagers or you want to play an energy drink ad on a golden oldies station. The resulting ad is well-targeted and rather catchy.

2: Including call-to-action

The goal of your radio ad is ultimately to drive listeners to a specific action, whether that is making a particular purchase, visiting your website or visiting your retail store. Because of this reason, your call to action is a critical part of your script. To be effective, your CTA should tell people what you want to do and make the action easy to remember. It is important to keep the script simple and concise but strong, so it does not get lost in the rest of your message.

3: Try to do something different 

Lots of radio ads sound similar, you should try to do something different than don’t sound too much like everybody else’s. Departures don\'t have to be that radical, even a memorable voice can stick with potential customers than a standard pitch voice might. You need to stand out from the crowd. Choose a unique voice-over actor with a memorable voice.

4: Create a simple message 

Many years out there are too complex that go over the listener’s head. You can expect a person that has work, family, health, daily chores, etc. on their minds, to figure out a complex message. Narrow down what you want to say to only the most compelling point and keep it simple.

Writing the perfect radio ad script is an art, but it is worth the effort due to the high return on investment offered through Vancouver Radio Rates.