4 Important Website Performance Metrics

Posted by Anil Sharma on October 8th, 2021

Just having a website on the internet is not something to be proud of. If your website is not able to get monthly visitors and not able to generate revenue for you then that website is of no use to your business.

As a business owner, you spend a lot of money and time on your website and its maintenance. So, in return, you should expect some value from that website. But 60% of website owners don\'t know how to measure the value their website provides them and this is a big worry!

These days new website development technologies and platforms are coming up that help business owners in analyzing their websites too. The latest addition to this segment is headless web development that is the trending form of web development where the backend and front end are decoupled to decrease the load on the server and lower your site maintenance costs.

Still, many people are avoiding this just to get websites at low investment.

It is very important to ensure that your website is performing well for your users and customers. This is why you must be aware of different metrics that help you analyze your website\'s performance on the internet. Your website’s performance metrics will suggest to you the necessary changes required in your website to improve the performance so that it performs better for future website visitors.

Here are the 4 most important website metrics that you shouldn\'t avoid:

1) Page Speed: Nobody likes looking at the loading icon when they have visited a website to resolve their query. These days, people want quick actions as they don\'t like to be kept waiting. Slow page speeds are one of the quickest ways to get people to turn around and leave your site, no matter what it is you have to say or what you have to sell them.

2) Bounce Rate: It denotes the percentage of people who have bounced back from your website in a quick time. This means that people didn\'t find your website to be relevant or they were not able to use it because your website has some issues. Typically just a few simple improvements will be enough to retain site visitors for a longer period, subsequently improving your bounce rate.

3) Conversion Rate: Conversion rate is the most important metric with respect to your business because this denotes the percentage of your website visitors that are converted to your paying customers by visiting your website. The conversion rate refers to the number of unique site visitors divided by the conversions.

4) DNS Lookup Speed: It means the amount of time taken by your Domain Name System (DNS) provider to translate a domain name into an IP address. It’s important to note that there are faster and slower DNS providers out there, and if you’re using a slower provider, it can vastly slow down your DNS lookup speed. There are plenty of free online tools at your disposal to test your DNS lookup speed, and going with a premium DNS provider can ensure you have the fastest DNS lookup speed possible.


Keep an eye on all these metrics and try to find ways of improving them to have a better business through your website. All this is achievable with headless web development and it is the new trend in this industry. If you are starting out or you already have a website that is not performing well then don\'t even think twice before switching to headless architecture. You can get in touch with a headless commerce development company today and get started with it.

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Anil Sharma

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Anil Sharma
Joined: May 18th, 2021
Articles Posted: 43

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