Finding Customers for POD Business on Printing and Other Industry Trade Shows

Posted by Multi Programming Solutions on October 18th, 2021

Events filled with endless kiosks, folding tables with mountains of booklets, and desperate salespeople are a thing of the past. In 2021 & 2022, exhibitions are an effective marketing strategy tool but can sometimes waste time and money. The profit and success of transactions will depend on your preparation - you’ll know what to expect. Competition, product niche, and audience segments among the brands showcase products to their potential customers. For example, owners of local businesses and even members of Bloomingdale\'s editorial staff can become buyers!

It’d seem, how can you effectively sell among a considerable number of competitors located in one place at the same time? You’ll find the answer to this question in the article.

What is a trade show?

Printing exhibitions are created to bring together representatives of the POD industry in one place to demonstrate their achievements, predict future trends and discuss new products that have just appeared on the market. Exhibitors participate in the hopes of connecting with new customers, influencers, the media, but also to strengthen dealer relationships. Significant events usually take place in the convention centers of large cities and can last for several days. However, some admit only industry representatives: only industry professionals participate in the annual Book Expo America. On the other hand, America\'s Largest RV Show provides two-days of communication between publishing companies and wholesalers or potential buyers. There are also local trade shows that allow entrepreneurs to connect with clients at the district level. The South Southwest, Austin, TX, welcomes both: the public and business owners.

Top print on demand companies put a lot of effort into developing exhibition planning: this promises a payback in the early stages when the entrepreneur focuses on customer management.

Most people don\'t stop after the first interaction with a product. Therefore, a business person can use conferences as an opportunity to establish early contacts and have a positive impact on future deals. Practice your sales pitch to make an impact in the first few minutes of your conversation with prospects. Indeed, they usually have many scheduled meetings during the day, and very little free time remains.