Masterstroke: Tales of partnership with Myntra

Posted by parisha kumari on October 26th, 2021

The COVID-19 pandemic brought a lot of challenges to the fashion and lifestyle industry. One of the challenges was to understand the new demands – self-care products, eco-friendly products, quality over quantity, to name a few - of the consumers post the COVID scenario. And Myntra, as India’s leading e-commerce fashion portal takes immense pride in sharing that it collided well with the fresh demands and outlined conscious shopping alternatives for its customers. One of the events that turned out to be very successful for Myntra was the 14th edition of ‘End Of Reason Sale’ that showcased more than nine lakh styles from over 3,000 fashion and lifestyle brands. During the flagship event, Myntra collaborated with its multiple brand partners and sellers and reported a 60 percent growth in the event vis-a-vis last year. According to a media report, the e-commerce platform received the orders for as many as 18 million products by 4.2 million customers across India.

Apart from this achievement, throughout the year, Myntra also collaborated with multiple brand partners to launch new products on Myntra and delivered fashion to India’s Tier 1, 2 and 3 cities. Myntra is delighted to share the journey of its brand partners who worked really hard and received support from Myntra to fulfil their dreams of becoming entrepreneurs. One of them is Vaibhav Mittal, an ex-MNC professional, who was on-boarded to Myntra because of his good quality products.

Vaibhav’s footwear brand named Guava is a mix of everything. It has sports shoes, flip flops, slippers, casual and formal shoes. Besides Guava, he owns three other brands on Myntra that has offers sports shoes, casual and formal shoes for women and as well as men. Myntra is elated to share that besides manufacturing for his own brands, he and his squad also manufacture for Myntra group’s in-house brands such as Mast & Harbour and Kook & Keech.

In Vaibhav’s words, “We were lucky that Myntra on boarded us. After onboarding on Myntra, our brand clocked a 5X growth within the first year itself and since then there has been no looking back. When my friends ask about the recipe for collaborating with Myntra, I tell them it’s all good quality products.”

Myntra’s other brand partners - Aayuushi Agarwal and Anushka Agarwal, owner of EROTISSCH – have a different story to share. The sisters wanted to come up with a brand that empowers women to embrace and be comfortable with in their skin. The duo wanted to make something on body positivity. And the breakthrough was creation of EROTISSCH, a lingerie brand. The founder sisters from Agra, Uttar Pradesh, are the ideal prototypes of how Myntra empowers and encourages Women Entrepreneurs who truly believe in taking charge of their future.

“We get normal people, normal women to join us for the shoots, and once the pictures are done, and they come to us and say, \'Hey! Is this really me?\'. The feeling is quite fulfiling. It makes us feel that we are doing something nice. It\'s has been just one year on Myntra and we have witnessed magic. EROTISSCH has witnessed a growth of whopping 250% perfect,” says Anushka Agarwal.

These are just a few stories. Myntra has collaborated with scores of brand partners to transcend fashion across the country.