Ways to Use Social Media to Improve All Aspects of Your Next Event

Posted by eventify on November 11th, 2021

Ways to Use Social Media to Improve All Aspects of Your Next Event

Here are a few ways you can use social media before, during, and after the event. 

Before Your Event

• Countdown Stories

Instagram allows you to post stories with a countdown ticker, this really helps to excite the attendees every time they see the story. This also provides a sense of urgency to take the steps required to attend the event.

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• Hashtags

Using hashtags is a great marketing strategy. You can encourage your attendees to use your hashtag in their posts, this will increase the awareness of your event. 

??During Your Event

• Live Videos

Live videos during your event are an excellent way to highlight the exhibitors, sponsors, and key features of your event. This way you can even post them in the gallery section of the event app, which will encourage attendees to download the event app.

• Live Polling and Live Q&A

Live polls and Q&A during an event session will not only keep your attendees engaged but also help you to make on-the-fly choices and triage any situations as they arise.

After Your Event

• Event Highlights

Promote everything that was greatly exciting during your event and it should be highlighted on your various social media accounts. This will not help make the attendees remember details about your event but also encourage other non-attendees to attend your next event.

• Post Event Surveys

The data collected from your surveys will provide you with valuable information required for your future events. Here you can ask the attendees specific questions about all-over feedback. You can even use your event app for feedback.