Follow these steps to start your fitness clothing line

Posted by ashi on November 24th, 2021

We have compiled a list of 4 steps that will help you start your line of fitness clothing. 

Step 1: You need to plan - For any business the most important step is to prepare a plan. You cannot become the best fitness wear company overnight. If you are aiming to be on top of the list of “active wear near me”, here are the things to get in place when preparing a plan.

1. Financials - Where the money will come from and how will you make an earning; all this has to be set before your start selling those gym t shirts. You will have both suppliers and customers therefore the financial stability is a key factor to work upon. To be able to plan the financials, you must also know how much your product will cost. Keeping it under-price will affect your bottom line and customers might tag your brand as cheap. So to keep the right balance right price is a must. You need to prepare a list of all the costs that the business will inquire like rent for warehouses, cost of the product i.e. raw materials, cost paid to suppliers, and cost paid to manufacturers. You need to set clear goals. 

1. Target audience - If you are selling t shirt gym wear, you must study who are these people who are buying it. What do they look for in gym wear t-shirts? What is the monetary capacity to pay? Where do they live and where do they shop? You can sell it directly to customers or businesses. You need to set your target audience that your fitness apparel line will be catering to.  

1. Regulations and policies - Get an understanding of the dos and don’ts before you hit the road with your business. Even if you are only selling t shirt gym wear, you need to know the laws to be able to run a legal business.

1. Competition - Study the businesses that are offering similar products. Find out where they are, what are they selling, and at what price? Find out which is the best fitness wear company and what makes them the best?

Step 2: Define your brand - Whether you are selling gym wear to businesses or directly to customers, they must recognize you and your company. Branding it right will make sure people remember your company and if the branding is effective they will become loyal to the brand. To become the best fitness wear company in the market you must choose a brand name, an impressive logo, and a catchy slogan.  And to make sure that your team knows where you are heading you must have a vision and mission for your business. Keeping a vision and mission keeps you on track and establishes a common goal for all the people on board to work in the same direction. 

Step 3: Go online - How to give your customers access to your website? It’s easy, follow the below and you are ready to sell anything from women gym topwear to tracks.

1. Create a website - Pick a domain, choose the plan that fits your budget, select a theme that your brand associates with, and keep your page attractive and informative yet light so that people can view it with ease on their phones.

1. Upload the catalog - Upload what all your sportswear online shop is selling. 

1. Connect with your audience - Upload blogs and articles about topics that they care about. 

1. Payment gateways - If you are selling, you must pick gateways that your audience is comfortable with. Choose a safe mode of payment so that your customers can opt for it.

1. Add returns and exchange policies - You need to clearly state the policy of the brand towards the return or exchange of items. 

Step 4: Promote your brand - Social media is undoubtedly the best way to promote your brand. Just like everything else, people search “activewear near me” too and you want to top that list. Hire someone who can create a presence for your brand.

Before investing to become the best fitness apparel line, keep your focus on your customers. Brands like Chkokko have created a name for themselves because of their emphasis on the comfort and tastes of their customers.