Effective SEO Techniques to Drive Organic Traffic in 2021

Posted by Nadia Winget on November 25th, 2021

Organic traffic is the type of traffic that comes to your website through search engines. This can be achieved by using SEO techniques, which stands for Search Engine Optimization. SEO involves optimizing your content so that it will rank higher on search engine results pages (SERPs).

SEO techniques are constantly evolving as Google updates its ranking algorithm from time to time in order to provide the best search results for users. In 2021 you should not only pay attention to one or two of these techniques but all of them instead because together they can have a much bigger impact on your organic traffic than each technique alone and make sure you focus on implementing several effective SEO techniques at once instead of just concentrating on one thing.

Focus on your content

Content is one of the most important aspects of SEO and should not be ignored. Your content has to provide value, be unique, well-written, and easy to understand for users while at the same time containing relevant keywords in order to get more organic traffic from search engines. Content is king so make sure you have good quality content on your website.

Create a custom domain name

Creating a custom domain name can improve your search engine rankings. It is always a good idea to have a custom domain name as it can give you better visibility in organic results and also helps improve the trust of users visiting your website from search engines. In order for this technique to be effective, you will need to include keywords into your new domain name which people might use when searching on different search engines. This way, if someone searches for those terms online, they will see that you rank higher because Google knows that there is more authority behind the link thanks to its high Page Rank value (PR).

This step alone won\'t make much difference but combined with other techniques such as content creation and backlinks, doing so can significantly increase traffic coming through SEO campaigns into your website.

This is a technique where you would include keywords into the link text of your backlinks. This will help Google know what a certain website is about and rank it accordingly for that specific keyword phrase on search results pages. The more links that have been built to this page from other websites, the higher its page rank score becomes which will, in turn, allow them to outrank competitors who may be ranked lower but don\'t have as many quality links pointing towards their site. However, it is recommended to seek advice from experts such as SEO consultants in Sri Lanka or the best SEO company in Sri Lanka that will help you with your SEO journey.

Leverage social media and get more followers

Social media can be a very powerful tool when it comes to marketing your business online. Social media is a great way to get more traffic, subscribers, and customers for free on an ongoing basis. Social media platforms are also known as the best place where people share their favourite content without being bombarded by marketers trying to sell stuff or promote services that they don\'t want. This is why it\'s very important that you have at least one social account of each platform if not many since these channels can help bring in huge amounts of visitors who will be able to read about your brand and check out what you do every single day for free. The most popular social networks nowadays include Facebook, Twitter, Instagram, Pinterest and YouTube

Use keywords in titles and descriptions to improve search engine ranking.

SEO Sri Lanka recommends using keywords in titles and descriptions can significantly improve search engine rankings. The use of keywords will play an important role in the future as Google continues to improve its algorithm and become smarter with how they rank websites, pages, and posts.

Title tags and meta descriptions which include keywords will help the search engines to read and understand what your content is about, as well as it will entice people to click on your website link.

Effective SEO techniques such as using keywords in titles and descriptions can mean all of the difference between your site appearing on page one or five of a Google results page which means that you can gain more traffic. Consulting a recognized SEO services company in Sri Lanka will guide you on the right track to utilize the most precise strategy that suits your requirements.

Optimize for mobile devices with responsive design.

These days many people use their mobile devices for web browsing, so it\'s important to make sure your website is mobile-optimized. This means that the content on your pages will automatically resize and fit perfectly onto any screen size regardless of whether people are viewing you site from their desktop computer or a tablet.

Responsive design ensures that every page of your site has the same look and feel across all devices (desktop, mobile phone) which helps boost SEO rankings since Google prefers websites with responsive web design over non-responsive sites.

Don\'t forget to optimize for local search too by including location keywords in URLs, titles, descriptions, etc. If someone is searching for something near them then this could be exactly what they\'re looking for. Optimizing for local searches can help drive more traffic to your website.

Make sure to have a site map. You can use this for free on Bing webmaster tools. A site map shows crawlers where each page is located, so they don\'t get stuck crawling one section over and over again. This helps with your SEO rankings because the more pages you have indexed in Google and Bing, the better it looks when compared to other sites that only have fewer indexed pages too.

Include images that are relevant to your blog post topics.

Images are very important because people love visuals. They help break up the text so it\'s not just a wall of words. Including relevant images can also be beneficial to your blog post because people may share them on social media platforms like Facebook, Twitter, Instagram, etc.

Your website traffic and rankings will be significantly impacted by the SEO techniques you employ. It is crucial to work with a professional team of experts in digital marketing who can provide data-driven optimization strategies for your business.

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Nadia Winget

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Nadia Winget
Joined: June 2nd, 2021
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