What is Local SEO, and Why is it important?

Posted by Pikdigital Marketing Agency in Toronto on December 1st, 2021

The process of search engine optimization (SEO) is an online method that allows you to place your website at the top of results pages for search engines.

If you wish to attract and engage your customers in your local area, you\'ll certainly require local SEO. This is the process of optimizing your website to be local-specific in results in search engines. Here are a few examples of local search results:

• Clothes shops near me
• Clinics near me
• Lawyers near me
• Dentist near me

Then, why is local SEO essential for your physical company? Here are a few advantages of Local SEO explain by SEO company in Mississauga.

• There\'s a 50 percent possibility that customers will visit your store in person when they discover you online by using a local search feature using their mobile phone. If they are using a tablet or computer at the very least, one of three will stop by.
• Nearly eight of ten local search results on mobile phones result in an offline purchase.
• First-time customers typically perform an online search to verify a store\'s existence or address.
• The majority of consumers go online for local businesses. More than 10% of them do local searches each day.

What kind of people will profit from Local SEO?

• Brick and mortar businesses, like restaurants
• professionals (e.g. lawyers) or companies that provide services (e.g. plumbers)

However, it is true that not all businesses are suitable for local SEO, for instance:

• Ecommerce shops
• Companies who don\'t wish to give their contact details
• Private online vendors

How can you utilize Mississauga SEO services for your company? Here are six suggestions that can help you advertise your business.

Google My Business (GMB) and Local Directories are important

If you\'re looking to rank highly in the local search results of Google and be visible in Google Maps, a GMB listing is the most effective way to go about it.

Also, you should be listed on Local business directories too like Yelp, Yellow pages, etc.

• Make Your GMB account and verify the business\'s ownership.
• Be sure that the information you give is correct and up-to-date.
• Listings should contain your services and products and your business logo, operating hours, and payment methods and images.
• Respond quickly to customer feedback and questions.
• Posts that you publish include announcements of new events, products, or special promotions.
• Your business\'s name as well as address and contact information
• Link back to your website
• A complete and precise description of your company

Encourage customers who are satisfied to leave reviews

Positive reviews from customers serve as a personal recommendation of your products, business, and services. If you want to get reviews to your website, take the following suggestions:

• Request an individual review after successfully closing the transaction.
• Contact customers via text or email message asking customers to leave reviews. Be sure to do not reach out to angry customers.
• Keep a professional tone when responding to reviews. Thank the reviewer for their comments and promptly address any complaints.

Also Read: What is an SEO Agency and the Benefits of Hiring SEO AGENCY?

Create blogs or video on local news, local occasions

The writing of local news is a great method of attracting new customers. You could write blog posts or create videos that feature events, local information, or other events.

If you\'re creating blogs, they must have certain characteristics in order that makes them interesting. As per this piece, the characteristics of blogs must be:

• Comprehensive and long-winded the content should be comprehensive and long. If it exceeds 3,000 words and more than 3,000 words, it will draw more visitors and backlinks than smaller posts. The length of your blog will also be determined by the search intent of your visitors as well as the content type. For instance, infographics are mostly images that contain only a few words.
• Long headlines - Title with 14 or more words are more likely to bring in more social shares, traffic, and backlinks than shorter ones. The titles that contain the phrase \"how to\" typically attract the most visitors. The choice of the title you want to use is often based upon the needs of your targeted readers.
• Subheadings and lists and lists will ensure that your blog is readable and easy to use. This will help your readers take the time to read your content and share it with social networks.

Create a mobile-friendly site and make it more compatible with voice-search

Users are using their mobile devices to browse the internet. This can be a huge source of customers to come in since studies have proven that three-four of mobile searches lead to a physical visit in less than 24 hours.

So the SEO strategy should incorporate mobile optimization for your website. Here are some helpful strategies to get you off to a good start:

• Your website must be loaded within 3 minutes or less.
• Make use of large fonts that are simple for you to understand.
• Make sure that visitors enjoy an outstanding User Experience (UX) through the implementation of the user-friendly interface (UI)

Another local SEO method to consider is optimizing your website\'s content to be able to use voice search.

In order to achieve this, you\'ll need to modify your content in order that it has a more informal tone. Additionally, it must be able to respond to conventional questions, such as:

• Who?
• What?
• Where?
• When?
• Why?
• How?

Find local keywords

It is crucial to identify the keywords utilized by local customers when they search. To do this, it is possible to use Google Trends and Ubersuggest for the right keyword selection.

Make a list of relevant local keywords and add them to your website\'s web pages and content. Additionally, you must include local landmarks and hotspots on your website pages.

You can incorporate them into your pages about location and include details like:

• Name Address, phone number and email
• Hours of operation as well as parking accessibility
• Promos and testimonials
• Google Maps for each place
• Customized descriptions

Create a web page that focuses on your products and services

If you offer a range of services and products it can be tempting to put the entire range on one page. But, this could negatively impact the search engine rankings since your brand or business won\'t be recognized as being authoritative in a particular field. Thus, it\'s preferred to only include one offering or item on one page.

To get a free business quote, to ask more questions about Local SEO contact today Mississauga SEO Company.