Effective Ways to Handle Your Site Migration

Posted by Nick on December 4th, 2021

As technology changes, so does the internet evolve, and strategies adjust. When running a business, you need to keep pace with everything transpiring to stay afloat. After all, the changes in strategies only increase the competition that currently exists in the business world. This is regardless of the industry you decide to venture into.

One of the most effective ways to go about this is by investing in site migration. So whether you want to rebrand and start using a new domain name to match, or you acquired another business and now want to move someone else’s website into yours, you can never risk skimping on this step.

But before doing it, you need to keep in mind that you are facing one of the most dangerous tasks in digital marketing. So, to make your quest more accessible, here are two steps for coming out on top of your migration.

Migrating to a website isn\'t something you want to rush into. And this is easy to see why since it requires excellent coordination across several teams. No wonder you are better off starting small and testing the waters to see how things will unravel. For things to work out, you need to start by auditing your current website and identifying the changes to be made.

Ensure you have every member of your team on the same page. Through this action, only a tiny portion of your site will be damaged in the event anything goes wrong in the chain of command.

This is a no-brainer when it comes to site migration. Yet, despite this, some designers and web developers tend to get over the moon when migrating a website. For this reason, all that flashy programming ends up in a tangled mess of code, costing them big time.

If you handle this project, make sure the new site is faster, cleaner, and more SEO-friendly than the previous one. To pull this off, install Google Analytics on your new website or even update the information in the GMB. That way, you can easily create new site action audiences.

These are some of the simple steps to follow when handling a site migration. You can continue reading about SEO site migration at the MediaOne Marketing website and clear your doubts.