Top 10 Typography Tips for Web Designers

Posted by WeGile Development on December 10th, 2021

The fundamental purpose of a website, a product, or a service is generally to communicate a message to its viewers, and text plays an essential part in this. Even with emerging dynamics, interactive content that corresponds to its audience also relies on photographs and visuals. Therefore, one cannot overlook the many typographic suggestions to establish a fantastic brand value for their organization.

Discovering the intended audience is one thing; keeping them interested is altogether another story. Even with long-form informative content and a tried content marketing approach, incorrect typography may lead a website, blog, or article to lose its readership.

One of the strategies to improve business content consumer reach is to enhance the typography with the help of best mobile and web design services. It improves the readability and accessibility of the text. In addition, better typography contributes to the graphic balance and helps the designers to produce a stunning site design.

Because keeping people interested for the duration of the material might be difficult, a few typographic suggestions can help the site improve the user interface for greater audience loyalty and conversions.

1. Use Typefaces That Resemble Actual Letters:

Even though Arial and Times New Roman are despised by creatives, they remind consumers of printed characters from books. Easy-to-read fonts with appropriate kerning and unique letters are ideal for displays with distinguishing properties and distinctive user patterns of interaction.

2. Keep Line Length to a Minimum:

Limiting the number of characters used per line or phrase is one of the most effective strategies to make a text more legible. A single line with a limited amount of words creates more clarity and makes it easier for readers to grasp the content.

As opposed to shorter and suitable characters per line, more extensive sentences make it harder for readers to comprehend the material. The latter allows readers to grasp a single line by line while passing onto another line with a new perspective. The tone of the text is disrupted by scanning so many words and moving back and forth between lines, and readability suffers as a result. A mobile-friendly website should also employ roughly 30 to 40 letters per line to allow readers to read with attention.

3. Do not use all CAPS:

All caps text — that is, text with all characters capitalized — is OK in circumstances that don\\\\\\\'t need reading, like acronyms or logos, but do not make website users read all capital text when the message requires reading. When compared to lower-case types, all-capital print slows down scanning and reading significantly.

4. Left-align the text:

Legitimate alignment is no longer common in the digital age. For a website, left orientation is the best choice. A responsive web design company eliminates hanging lines and prepositions, as well as straightens rough edges before submitting prototypes to a client. Hyphenator is a valuable tool for this.

5. Use the Fewest Fonts Possible:

Using several fonts to highlight distinct sections of the piece or content may easily wreak havoc on the whole page. A well-structured web page should use no more than three typefaces to seem professional. A writer or artist should always utilize a standardized font with consistent font size when publishing material.

It is critical to include recognizable typefaces in the text, such as Arial, Times New Roman, and Calibri, since this helps the site to interest viewers for an extended period. 

If one wishes to use more than a standard font in their material, all they have to do is make sure that they all compliment each other so that the viewer attention is drawn to the information rather than the way it is written.

6. Keep the line spacing between lines as wide as possible:

The gap between two text lines is referred to as leading in typography. In return for screen space, raising the leading increases the lateral white space between text lines, enhancing readability. The leading should be around 30% larger than the font height for excellent reading.

The use of white space within paragraphs has been shown to improve comprehension by up to 20%.

7. Run font rendering tests on a variety of operating systems:

In respect of spacing, ligatures, underline location, and width, font rendering varies across browsers and operating systems. It may also vary depending on whether you\\\\\\\'re using Windows or Mac OS. In Photoshop, there are even more significant variances.

The most efficient approach to choosing the suitable typefaces is to evaluate them on a live server. The page must be coded in HTML and tested in a browser.

8. Keep an eye out for colorblind people:

Among the most prevalent problems among users is color blindness. Apart from that, the most prevailing colors that are impacted by the color-blind condition are red and green, which should be avoided while writing the text. To emphasize key areas of a sentence, a responsive web design company needs to employ another symbol in addition to a distinct color.

9. Stay away from blinking text:

In those who are sensitive to seizures, material that flashes or blips may cause them. It has the potential to produce seizures as well as be bothersome or irritating to users in general. Every responsive web design company needs to take care of such problems.

10. Pay attention to the color contrast:

Good color contrast is another typographic criterion for creating a visually appealing and understandable web page. Using the same color for the text and the backdrop is never a good idea since it puts a lot of strain on the eyes. Instead, the text and backdrop are well-contrasted, making it simple to read the complete text in a shorter amount of time. The contrast ratio for a more concise text should be between 4:5:1 and 3:1 against the backdrop, whereas the contrast ratio for a longer text should be around 3:1.

Conclusion:

Irrespective of the value of the information, beautiful typography may make reading a pleasurable experience, and the two factors together can result in a higher return on investment and increased engagement. However, poor typography that requires users to exert a significant amount of effort to read the material is typically a turn-off and should be avoided. 

Because the primary goal of designing a website is to engage an intended audience that can be converted into consumers. A responsive web design company should be hired by every growing business.