Color Psychology in Branding and Marketing

Posted by Multi Programming Solutions on December 13th, 2021

Today’s business owners are constantly looking for ways to better promote their brand. Some use innovative approaches to production, some try to surprise customers with an assortment. At the same time, everyone, without exception, tries to use non-standard marketing solutions. 

One of such innovative methods for building a marketing campaign is the psychology of brand colors. PodZa invites you to learn more about the new promotion trend, which will be useful not only in print-on-demand business but also in other fruitful sectors.

What is Color Psychology?

Experts in the field of psychology define the psychology of color as an integrated approach to the study of human behavior under the influence of determinants such as colors and shades. In recent years, this direction has been actively used in marketing, which even served as the impetus for the emergence of a new method of promotion - color psychology branding.

It\'s no secret that visual perception plays a decisive role in the promotion process. In marketing, color psychology seeks to study how your brand colors affect consumer behavior and brand reputation. According to statistics, it takes buyers, on average, one and a half minutes to form their initial opinion about the company and its products.

It may sound like a mess, but marketing research confirms the opposite. According to Emerald Insight, in about 90% of cases, customers are ready to make purchases or order services from a company based only on personal impressions of the color design of a website or online store. Even if they first entered this platform. The psychology of color affects your marketing and branding whether you like it or not. This is why if staying in the shadow of your competitors is not in your plans, it\'s time to start studying the effect of color on your business.