How Real-Time Marketing Can Benefit Your Brand

Posted by groupfio on December 13th, 2021

If 2021 had a marketing buzzphrase, it was certainly “customer engagement.”  While nearly all brands were zeroed in on how to best achieve the best customer experience possible throughout their entire ecosystem, many found themselves confused as to how to best achieve that top-notch CX, particularly in a crowded eCommerce world where competitors are continually fighting for space and social share.

True customer engagement is a combination of emotion and behavior; it is the interaction of how customers feel and what they actually do. And today’s consumers have high expectations for how brands cater to those emotions and behaviors. Customers today expect that brands are “armed and ready” at any given moment of the day to not only meet their needs but astound them with their integrated services and customer experience excellence. This type of “real-time” marketing effort is what it takes to create engaged customers, and an engaged customer develops positive sentiments toward the brands to which they feel a strong connection, which in turn creates customer loyalty and lifetime value.

Once a brand has achieved this level of symbiosis, they have created a bond that goes deeper than being “satisfied with your purchase.” In fact, Yahoo research indicates that “ Engaged customers created through repeated positive customer engagement are more likely to feel excitement, immediacy, and connection” towards a brand.

This clearly shows the enormous positive correlation between real-time content and online customer engagement.

In today’s increasingly mobile world, real-time engagement means brands need to improve their online customer engagement and omnichannel experience to attract and keep their target audience. Brands need to be prepared to meet online customers where and when they want to engage with live content and across multiple devices. 21st-century customers are informed and they want to be inspired. They research online and want to know where the products they buy come from, what their shampoo is made of, and if they are getting the best deal on their car insurance.

Developing meaningful, trust-based relationships with your customers online, listening to what they’re saying, and showing them that you care about what matters to them, can help your brand succeed. It is critical for brands to find ways to engage with their customers online in real-time. A Forrester report confirms this claim, as it found that about 44% of consumers view the ability to have a live person answer queries in real-time as one of the most important features a website can offer.

Coupled with this is the modern-day consumers’ expectation to have relevant, timely marketing messaging and offers that are customized to their specific circumstances. Gone are the days where general percentage off coupons were enough to keep customers attached and engaged in your product line. Keeping customer loyal now means personalized, tailored offers and exclusive coupons that demonstrate you are paying attention to their past history and potential purchases. For brands to create true loyalty, customers need to feel as if they are a “segmentation of one” in their customer experience. Tailored service and offers, presented exactly when they want it, is a now a must.

So how do you achieve the seemingly super-human feat? Read on for tips on how to prepare for and master real-time customer engagement.

Boost Marketing Efficiency with AI

When you think about it, engagement is actually what marketing is all about – increasing communication with potential customers, building trust and forming commitment. Using the tools of artificial intelligence (AI) and a comprehensive customer data platform like FiO’s Insight Marketing Platform (IMP), modern marketing is quickly becoming what marketers have always dreamed it could be: real-time one-to-one customer engagement.

The entire customer experience is now based on omnichannel and real-time strategy. For customer experience to become a part of your lifecycle marketing model, marketers must be prepared to evolve and start using new marketing technology that drives real-time customer engagement. The brands that will manage this marketing evolution will be the ones to increase their market share and gain a competitive advantage.

According to a recent Forrester study, including artificial intelligence and predictive analytics in your marketing could increase conversion by as much as 80%. And 64% of online shoppers indicate they are more likely to purchase a product that was suggested to them by a brand if they feel the brand selected it based on their personal data. To continually demonstrate you know what your customers need and want even before they do, you need to have an Insight Marketing Platform that utilizes vast amounts of data to create tailored predictive analytic models for each customer.

Using the technology of AI and machine learning is the new norm when it comes to online customer engagement. Any brand, wishing to succeed in today’s omnichannel world and engage with their online customers should already be investing in this technology.? It is a powerful way to communicate your brand’s commitment to loyalty, and build relationships with your customers and prospects – all in real-time. Know more please visit our blog page: https://www.groupfio.com/how-real-time-marketing-can-benefit-your-brand/