3 Reasons Why Hybris Marketing is Important for Customer Engagement

Posted by Knack Systems on May 5th, 2016

Marketing, as a subject of interest, has received extensive attention from experts. Prolific volumes serve as guides for promotional and marketing campaigns. Somber boardrooms ratify zealous strategies to woo new customers. But for all their sophistication, most campaigns miss out on the basic human element. Consumers are bombarded with generic emails filling their inboxes with what is perceived as spam. Significant resources spent on marketing efforts bring little results. They can even have a negative impact on a brand’s image.

It is no secret that consumers reciprocate to a marketing strategy that engages with them at a personal level. A lack of vision and the inability to correctly comprehend consumer behavior and expectationsare the major reasons for the failure of traditional marketing efforts. To break away from this pattern, marketers need to understand historical and predictive models. What sets the best campaigns apart is their ability to utilize real-time data. First-hand marketers can then deliver smarter and relevant endorsements.

The hybrismarketing model is a revolution in the field of customer engagement. It enables individual contextual marketing on an absolute scale. It has brought together various acclaimed marketing applications such as Segmentation, Product Recommendations, Customer Understanding, and Marketing Data Management, with compelling planning and execution features. This model works on a deep pool of consumer data with almost every possible aspect of innovative and extraordinary retail experience. It utilizes past-purchase trends and real-time browsing behavior to calculate each person’s unique intent.

The hybris Marketing model is developed upon an integrated single-technology foundation. It provides data quality and data integration services, which help an organization to develop a consolidated view of its customers. The utilization of the hybris Commerce suite along with the hybris Marketing suite boosts key marketing processes.

Here are the three primary reasons why the hybris Marketing model is so important for customer engagement

• The model develops an enhanced view of customer data and behavior. It is able to manage unknown customers and prospects. With storage of an ample amount of past records of various customers, it can help marketers in tight situations. It can increase consumer interaction with real-time observation of consumer behavior and intentions.
• The hybris model can help organizations stimulate positive customer growth through relevant content and offers.

•The hybris model concentrates on offering fewer marketing options with greater efficiency, thus enabling time saving. It enables marketing transparency,thereby boosting consumer truth and loyalty.

The hybrissystem engages consumers in real-time, giving them a sense of contentment and developing a positive brand image. The hybris Marketing System arms marketers with a proactive approach to consumer opportunities.With appropriate resources and a transparent business model, it lends itself well to building an organization’s marketing processes. The clarity in communications with consumers fosters positive opinion about a business or product.