The Feminine Hygiene Product Market to Sit On Digitized Innovation

Posted by Steve Sharma on December 21st, 2021

Feminine hygiene has gained substantial importance over the past decades and this importance is only expected to increase as awareness regarding hygiene rises across the globe. Increased per capita disposable across various regions in the world and emergence of low-cost hygiene products are two major factors that are boosting sales of feminine hygiene products.

However, low awareness about feminine hygiene in underdeveloped economies is expected to restrain the market from expanding at its full potential. Allergies and infections associated with certain materials used in these products are also expected to adversely affect overall market growth.

Prime players in the industry are investing in reaching out to untapped markets, are focusing on increasing awareness regarding feminine hygiene, and are adopting organic as well as inorganic growth strategies to boost their sales across regions.

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