How to use social media to improve search engine rankings

Posted by Nadia Winget on December 23rd, 2021

There are many ways to improve your search engine rankings, but few are as accessible and cost-effective as social media. Social media platforms like Facebook, Twitter, Google+, and LinkedIn offer a range of opportunities for SEO Sri Lanka specialists to help their clients increase their visibility on the web. Here are a few points you need to know when considering SEO practices.

  •        Link building via social media platforms: Each time you make a post on Twitter, Google+ or LinkedIn, include one relevant link to your client\'s website (don\'t overdo it though; these links should take up no more than 25% of the total text in each article). This helps build internal and external authority for their site within the web community.
  •        Social signals: When people share content from your client\'s site through Facebook and other networks, this is known as a \"social signal.\" The number of times that an individual piece of content has been shared socially plays a huge role in how well it ranks against its competitors, so encourage clients to share articles frequently with their audiences if they want higher numbers.
  •        Website traffic: When people visit your client\'s site, it means that there is an increase in visitors to their pages. This directly results in more targeted website traffic, which will help them rank higher for specific keywords, phrases, and topics related to the services or products they offer.

Here are some ways in which you can use social media to improve your search engine rankings:

  1. Use keywords in your profile and blog posts.

Using keywords in your profile and blog posts can help you rank higher for specific keywords. For example, if you blog about SEO and use the keyword \"SEO\" in your profile description as well as throughout your posts, Google may rank you higher than other websites that discuss these topics with the best SEO company in Sri Lanka.

  1. Add a blog widget to your website so people can subscribe to new posts.

A blog widget can be added to your website so people can subscribe to new posts. This allows you to build a stronger relationship with readers and helps them trust you as an expert in the field. For example, if someone is interested in SEO, they will want to read more about it from experts. By having a blog widget on your site that encourages subscribers, this person has given their permission for email alerts when a new post is published, which helps both of you—giving Google what it wants.

  1. Make social media accounts for your company.

Creating a social media account for your business on different platforms can help your website\'s SEO. It is important to have one account per platform, use keywords in the bio, and post relevant content on a regular basis, so you are creating high-quality posts that Google wants to see. You can also take advantage of hashtags for each social media site-this gives people searching by hashtag more results about topics they are interested in.

You should aim to create both business and personal profiles. This way, you can network with other businesses in your sector as well as showcase examples of work that you have done for previous clients. It\'s also a good idea to post blogs or articles about relevant industry news on your social media sites, if it is shared enough times, then there is a chance Google will pick it up, which could improve search engine rankings.

When used correctly, Google+ tends to be one of the most beneficial platforms. Everyoneis reporting how rankings have improved once they began using Google+. Not only does this website rank very highly, but having +\'s attached to an article boosts its credibility with potential readers.

  1. Engage with other users by following them, liking their content, and commenting on it.

Engagement is key when it comes to social media. Without it, you are just wasting your time. The more people that engage with the content on your site, the higher the chance there is of Google seeing this as a high-ranking website, which could boost your search engine rankings. What many do not realise, however, is that if someone engages with another user\'s post, their engagement has also been boosted.

  1. Use social media platforms such as Facebook and Twitter to promote articles you\'ve published online.

You can also promote your articles and blog online on social media platforms. You should create profiles on Facebook, Twitter, Instagram, etc., but don\'t forget niche sites too. If your business has something unique or quirky, it may be worth looking into whether there is a smaller social network that caters specifically to what you do. For example, if you own an online store selling handmade wedding cards, then Pinterest would probably be the best place to focus your efforts since pinning images is the main function of the site.

Facebook is a great way to promote your articles because it\'s so simple and easy to use. The downside, however, is that you need to have lots of friends or fans on Facebook in order for this strategy to work. If you are not getting enough engagement, then there are paid options which can be used too. There are also many other social media platforms where you could promote blog posts, including Twitter, Reddit, Google+, etc. Using hashtags will help people find your content when they search for related keywords on Google. You should repeat this across all your social media profiles too.

  1. Share articles from other blogs that are relevant to yours via social media channels.

Sharing third-party articles on your own social media pages can help improve your search engine ranking by increasing backlinks. Sharing relevant posts will help increase traffic and engagement on your social media pages too. Make sure to go to the best SEO consultants in Sri Lanka to help you increase your search engine rankings for social media.

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Nadia Winget

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Nadia Winget
Joined: June 2nd, 2021
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