Best Online Marketing Tools for Small Business You must have

Posted by Pikdigital Marketing Agency in Toronto on December 28th, 2021

These digital marketing tools may help you get the most bang for your buck and make the most use of your valuable time by automating tedious processes, gathering data for analysis and optimization of your campaigns, and organizing and planning your marketing efforts, among other things.

Assume you\'re ready to embark on a do-it-yourself marketing campaign. In that situation, these tools are critical for identifying the correct consumers for your company, developing relevant content for them, and nurturing leads to purchase.

Here today in this article here are the best 4 essential online marketing tools for small businesses recommended by Digital marketing Agency in Caledon.

Google Analytics and Search console

Google Analytics is a free tool that provides detailed statistics on your website\'s visitors and how they use it.

Google Search Console, also a free digital marketing tool that helps you find and fix problems with your website so that it\'s more user-friendly, is best utilized in conjunction with this one.

Google Analytics provides you with the following information:

  • The daily, weekly, or monthly number of visitors to your site or any other period you want.
  • Where these visitors originate From referrals from other websites, organic search, advertisements, social media, or other direct sources
  • The keywords that people use to locate your site on Google
  • Your users\' demographics and interests
  • The amount of time each person spends on your site and the pages they visit
  • While all of this information is fascinating, it is also critical information that may assist you in optimizing your website and marketing initiatives.

You may, for example, see through Google Analytics or Search Console that a phrase for which you have no content is bringing in a lot of traffic. Watch your traffic and engagement explode as soon as you write an article optimized for that phrase on your site.

Is Facebook driving a lot of traffic to your site, while Twitter is doing none at all? As a result, it\'s safe to assume that marketing efforts should be centered on your major distribution channel only.

It\'s not just about numbers; it\'s about finding out what those numbers mean.


There is no doubt. To remain competitive in the marketplace, you must maintain a social media presence. Additionally, you\'re surely aware that social media can be a significant time suck, even if you\'re only using it for commercial purposes rather than for constant scrolling.

Fortunately, these marketing tools such as Hootsuite exist to help you overcome this time inefficiency.

Using Hootsuite, you can create a schedule for all of your social media postings for the coming weeks or months, allowing you to focus on other aspects of your business as you use Hootsuite.

Additionally, you receive extensive reporting tools that enable you to determine which of your social media efforts are the most productive and to calculate your return on investment.

Additionally, you may monitor brand mentions and manage reactions from a single dashboard.

Hootsuite now includes options for marketing your social media postings from within the platform.

Also read: 7 Best Free Tools for SEO for Website


KWFinder SEO is a critical component of online marketing and must be done correctly. Not only should you ensure that your site is perfectly built and optimized for mobile, but you should also ensure that the content you publish contains relevant keywords for which you have a decent chance of ranking in search results.

To discover those appropriate keywords and begin your search, you\'ll need a specialized digital marketing tool. You may choose from various agencies, ranging from the free Google Keyword Planner to more complicated suites of devices such as SECockpit.

Advanced digital marketing tools may be rather costly, with monthly membership prices beginning at 0 or more.  

Caledon Digital Marketing Company recommends KWFinder, on the other hand, to provide economical, accurate, and valuable information at a pricing point that is ideal for small enterprises.

Enter a seed term, and the tool will return hundreds of ideas, search volume information, trend data, and a rating difficulty score for each word or phrase.

Mangools, the company behind KWFinder, provides subscriptions for specific products or the complete suite, which includes a backlink tool, website analysis, SERP observers, and more – as well as a lovely browser extension for each.


Visuals are necessary to keep your audience interested.

For instance, Digital Marketing agencies utilize high-quality photographs to engage your readers, make motivational quote visuals, depict difficult data using colorful graphs, or build extremely engaging infographics.

What if I told you there is an incredible tool that would enable you to produce unique, aesthetically attractive material in a matter of minutes? Naturally, I\'m referring to Canva!

Canva is constantly developing, adding new graphic design tools and templates for social media, infographics, marketing posters, business cards, and eBooks.

Additionally, Canva\'s free templates (as well as the complete freemium edition) are quite handy!

Utilize existing photographs on the site, upload and improve your own, or even create whole new ones.

Most significantly, you do not need any prior knowledge of graphic design to generate high-quality designs. Canva\'s drag-and-drop interface enables you to quickly access a variety of picture editing choices, color palettes, font combinations, effects, and custom image sizes.

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Pikdigital Marketing Agency in Toronto

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Pikdigital Marketing Agency in Toronto
Joined: December 11th, 2020
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