Demand for Healthcare Wipes and Impact of COVID-19……..

Posted by Mrudula Karmarkar on January 3rd, 2022

The global healthcare wipes market size is anticipated to reach USD 17.63 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.6% from 2020 to 2027. Beneficial properties of healthcare wipes, such as ease of use, disposability, portability, and reduced risk of cross-contamination, are expected to favor market growth in the foreseeable future.

Some of the other characteristics of the product including cost convenience, hygiene, performance, time saving, safety regulation, and consumer centered aesthetics are also expected to boost market growth. The application of healthcare wipes is also increasing owing to rising number of hospitals globally.

The market is also driven by rising hygiene and health concerns among individuals worldwide, coupled with the use of healthcare wipes for numerous purposes, including cleaning of health-related equipment, hospital sterilization, hand sanitizing, skin cleaning, and surface cleaning. Furthermore, rising usage of healthcare wipes owing to their ability to prevent or control infection is another prominent factor augmenting the demand for the product.

In terms of product, the market has been segmented into two categories, namely dry and wet wipes. Dry wipes emerged as the largest segment in 2020 with a share of 60.1% and are expected to remain the most dominant category during the forecast period. These products allow users to perform tasks in significantly less time.

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With regards to sales/distribution channels, offline distribution channels such as pharmacies and drugstores are likely to remain the most preferred platform throughout the forecast period. The e-commerce platform is expected to expand at the fastest CAGR over the forecast period owing to rising number of online retailers within the market.

Healthcare Wipes Market Report Highlights

  • In terms of product, the wet wipes segment is expected to expand at the fastest CAGR over the forecast period
  • By distribution channel, pharmacies and drugstores held the largest market share in 2020
  • North America emerged as the largest regional market in 2020. This can be attributed to rapid urbanization and increasing number of hospitals in U.S. and Canada.

Health and hygiene concerns are increasing among individuals worldwide on account of rising awareness regarding the impact of COVID-19 on the population. The market has been witnessing significant developments in the healthcare wipes industry worldwide in the wake of the ongoing pandemic crisis. Healthcare wipes are in high demand currently. However, with the supply chain disruptions and widening supply-demand gaps worldwide, the industry is currently facing significant challenges with regards to ramping up manufacturing capacities to help mitigate the supply shortage. In order to address this supply shortage, several companies have begun leveraging their mass production capabilities to manufacture these products for their domestic markets.

Furthermore, extensive use of healthcare wipes for various purposes, including health-related equipment cleaning, personal care sanitization, and skin cleansing, is another key factor favoring market growth. Increasing use of healthcare wipes in other fields of operation, such as food preparation/packaging environments, and in supermarkets to deter harmful bacteria is encouraging prominent manufacturers to innovate their product offerings.

The market is anticipated to present a lucrative opportunity for the prominent market players over the forecast period. Prominent market participants compete primarily in terms of price and product quality. The threat of new entrants within the industry is expected to be low throughout the forecast period, given the dominance of internationally reputed market players, including Johnson & Johnson Private Limited and Procter and Gamble. However, accelerating growth momentum will provide tremendous opportunities for growth and concerns about wet wipes disposal will challenge the growth of the market participants. Some of the prominent players in the global healthcare wipes market include:

  • Procter and Gamble
  • 3M
  • Johnson & Johnson Private Limited
  • Diamond Wipes International, Inc.
  • The Clorox Company
  • Kimberly-Clark Corporation
  • Costco Wholesale Corporation
  • Reckitt Benckiser Group plc
  • Procotech Limited
  • Beiersdorf AG

Grand View Research has segmented the global healthcare wipes market based on product, distribution channel:

Healthcare Wipes Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Dry
  • Wet

Healthcare Wipes Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Pharmacies & Drugstores
  • Supermarkets & Hypermarkets
  • E-commerce
  • Others

 

 

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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