Hair fixatives are natural or synthetic polymeric agents primarily used in hair care treatments to impart a temporary shape or sculpting effect to hair strands. Hair fixatives are anionic additions made from karaya gum, chitosan, or cornstarch, which are either chemically produced or taken from natural sources.
Polyether polyols, silicone polymers, vinyl or acrylics, and modified carbohydrates are the commonly used polymers in hair care products. Hair styling treatments such as creams, gels, sprays, and wax contain hair fixative polymers. Polymers are a useful class of raw materials in the cosmetic business due to their rigidity in molecular size and chemical content.
Key Drivers of Hair Fixative Polymer Market
Rise in demand for hair fixative polymers in the cosmetic industry due to their chemical functionality and moisture resistance is a significant factor projected to fuel the global hair fixative polymer market during the forecast period. Furthermore, demand for these polymers is high in a variety of applications such as creams, gels, sprays, and other products due to their improved wetting characteristics, easy comb-ability, and other properties. Furthermore, changing lifestyles and fashion trends, as well as people\'s proclivity for self-grooming, are likely to drive the hair fixative polymer market throughout the forecast period.
Increase in usage of hair fixative polymers in cosmetic applications is expected to boost the market throughout the forecast period. Development of the cosmetics industry is also driving the global hair fixative polymer market. Furthermore, increased research and development undertakings on conditioning polymers, along with widespread application of premium ingredients in hair styling products, have been expected to create lucrative market growth opportunities. Rise in environmentally friendly operations is one of the key factors moving the principal companies toward developing natural and organic hair fixative polymers.
Restraints of Hair Fixative Polymer Market
Dearth of universal directives pertaining to applications of hair fixative polymer is expected to restrain the market during forecast period. Factors such as fluctuating raw material prices and availability of substitutes are also expected to challenge the market growth in the near future.
COVID-19 impact on Hair Fixative Polymer Market
The COVID-19 outbreak is hampering the demand for hair fixative polymer in many applications. Governments of various countries across the globe enforced lockdown measures to curb the spread of the disease. This has resulted in slowdown and halt in manufacturing operations, restrictions on supply and transport, and infrastructure slowdown, which are hampering the demand for hair fixative polymer.
Key players operating in the hair fixative polymer market are primarily tier I and tier II manufacturers and suppliers. Manufacture and supply chain facilities of these manufacturers are spread across various countries in Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. Many of these players have halted their production output over the last few months due to the COVID-19 pandemic. The pandemic has negatively impacted the demand and supply chain of these materials.
The COVID-19 outbreak has directly affected the production and demand for hair fixative polymer. The industrial shutdown caused by the COVID 19 pandemic has created disruption in the supply chain. Disruption in supply of raw materials is projected to hamper full-scale operations of companies operating in the market.
North America to Constitute Significant Share of Global Hair Fixative Polymer Market
In terms of region, the global hair fixative polymer market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
North America dominated the global market in 2020 due to the rise in demand for male and female hair grooming products in the cosmetic industry in the region. The hair fixative polymer market in Asia Pacific is expected to expand at a fast pace throughout the forecast period due to growth in urbanization and rise in spending power of the people in the region.
Europe is also one of the key consumers of hair fixative polymer. The market in Europe is likely to expand at a moderate pace in the near future.
Competitive Landscape of Global Hair Fixative Polymer Market
Major players operating in the global hair fixative polymer market are adopting various organic and inorganic growth strategies such as joint ventures, mergers & acquisitions, expansion, collaborations, new product launches, strategic alliances, and research and development to increase their regional presence and business operations. The market is currently witnessing fierce competition among several leading players. Key players operating in the market include:
Akzo Nobel N.V.
Eastman Chemical Company
Global Hair Fixative Polymer Market: Research Scope
Global Hair Fixative Polymer Market, by Product Type
Global Hair Fixative Polymer Market, by Application
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aartimule Joined: April 16th, 2020 Articles Posted: 1,188