App Store Optimization (ASO): Meaning, Importance and Techniques

Posted by globalhunttech on January 3rd, 2022

It is required to use appropriate app store optimization techniques for increasing the visibility of mobile app. There are several mobile apps that are available on prominent app stores. The two prominent app stores are Google Play Store for Android devices and App Store for iOS devices. In order to excel, one has to understand the process of ASO and the process to utilize it. ASO is similar to SEO; however, there are certain specific variations that one needs to be cognizant of so as to increase the visibility of the mobile app.

What is App Store Optimization?

App Store Optimization (ASO) is basically the procedure of enhancing the visibility of mobile app on prominent app stores.

Reasons why ASO is important and can’t be neglected?

As stated before, ASO is important for enhancing the visibility of mobile app.  Also, the process is important and advantageous for increasing the count of organic installs and increasing the conversions and revenue of the app.

Increases the visibility of the app:

 It is quite important to obtain higher rankings for an app in the search results so as to have higher visibility and downloads. Rankings play a significant role in influencing the visibility.A concrete ASO strategy has to be implemented in order to achieve higher rankings for the associated search terms and to increase the visibility of the app.

Increases app downloads and installs organically

 ASO techniques are aimed towards increasing the visibility of app and thereby increasing app downloads and installs organically.  The techniques are effective in achieving higher positions or rankings for the associated search terms and increasing the count of app downloads and installs organically.

Increases the conversions and revenue of the app

 With increased visibility and a higher count of app downloads and installs through implementing a robust ASO strategy, conversions and revenue can be increased as well. With improved visibility and a large number of downloads and installs, eCommerce apps can have higher sales and conversions. Moreover, revenue can be generated by displaying different sorts of ads to users.

How to do the Optimization for the App?

In order to achieve above mentioned results, improved visibility and a higher count of downloads and installs, and increasing conversions and revenue, a robust ASO strategy has to be implemented. Well, there are certain steps that can be followed for increasing visibility and achieving higher rankings for the app in the search results. Let’s see these steps:

1)     Optimizing the title and subtitle of the app

The title of the app must include its name. The title of the app is the initial thing that comes into view in the search results. The subtitle provides additional information about the app. Keywords have to be used wisely and intuitively.

2)     Creating an engaging description

It is important to create an engaging description for the app.  While creating a description, keywords can be included in the description carefully and appropriately.  A captivating description can be created and used for app that provides users with information about the app along with its features and additional details.

In a nutshell, a captivating description can be created and used for mobile apps in such a way that it describes the app, its features and includes the keywords.

3) Using keywords optimally

It is important to do keyword research in order to find out the search queries or keywords that are relevant to app and can be included in the title and description of the app.

4)     Selecting the perfect screenshots and adding app preview video

A higher click-through rate can be achieved by utilizing attractive, captivating, and informative designs and screenshots. Using informative screenshots is an advantageous strategy in capturing the attention of users and providing practical and useful information about the app in the form of visuals. Moreover, a video can be included instead of using stationary illustrations. 

5)     Promote ratings and reviews

App users can be asked for providing reviews. They can be asked to write a review once they have carried out a certain action like making a purchase, etc. Ratings and reviews play a significant role in determining the positioning or ranking of the app. Suggestions and problems present and mentioned in the reviews must be paid attention to and worked upon for the improvement of the app.

As you now know the Reasons why ASO is important and can’t be neglected ASO, it is better to consult the best and reputed digital marketing company in India to discuss the services covered in budget-effective SEO packages. Get in touch with the leading service provider quickly.