Know More About “Fabric Softeners & Conditioners Market 2019-2025” Growth Worldw

Posted by Mrudula Karmarkar on January 5th, 2022

The global fabric softeners and conditioners market size is expected to reach USD 22.72 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 4.7% during the forecast period. Rising adoption of fabric conditioners for maintaining the elasticity of fabrics is projected to drive the growth. These products help maintain softness of products and lighten the textile fibers. Growing demand for eco-friendly cleaning products owing to rising concerns over water pollution and hazardous effects associated with chemicals are expected to open new growth avenues in near future.

Liquid product segment exceeded USD 10 billion in 2018. Liquid products protect clothes from stretching and fading. Increasing adoption of top-load machines across the world is expected to further fuel the use of liquid products as they can be easily incorporated in washing machine dispensers. Rising adoption of washing machines in emerging economies is projected to further fuel the demand.

Commercial application held the largest market share in 2018 and is expected to register a CAGR of 4.4% from 2019 to 2025. Growing textile and hospitality industries is expected to drive the segment growth. Hospitality industry requires freshly washed and stain-free towels, bed sheets, and pillow covers among other products on a daily basis. This factor is anticipated to boost growth of the commercial application segment in near future.

Asia Pacific is expected to witness the fastest CAGR of 6.1% from 2019 to 2025. Rising household income in emerging economies including China and India is expected to remain a favorable factor. Increasing product launches in these countries is projected to positively influence the regional growth. In April 2018, Hindustan Unilever launched a fabric conditioner under the brand name, Comfort Pure for baby clothes. In March 2019, Proctor & Gamble launched plant-based product line under the Home Made Simple brand. Under this category, the company will offer a wide range of products including soaps, multipurpose cleaners, laundry detergents, and fabric softeners.

Rising concerns over the use of chemicals including quaternary ammonium compounds, which leads to skin problems, is driving the demand for biodegradable products. This factor is anticipated to encourage manufacturers to invest in R&D and launch of innovative product launches.

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Rising inclination of millennials toward premium products is projected to positively influence the fabric softeners and conditioners market. However, millennials also tend to spend less time on laundry care. It has been observed that millennials from the U.S. prefer using only detergents for daily laundry. Hence, personal care companies are launching social media advertisements and promotions through e-commerce channels to attract millennial buyers.

Fabric Softeners & Conditioners Market Report Highlights

• Liquid products is expected to witness a CAGR of 5.2% from 2019 to 2025
• Commercial application held the leading market share of over 60% in 2018
• In 2018, Asia Pacific held a revenue share of 36.6%
• Key fabric softeners and conditioners market participants include Procter & Gamble; Unilever; RECKITT BENCKISER GROUP PLC; HENKEL AG & CO.; LG Household & Health Care Ltd.; PIGEON CORPORATION; Church & Dwight Co., Inc.; and MELALEUCA, INC.

Consumer prefers purchasing detergents and others such products from their nearest hypermarkets and supermarkets, due to the availability of a wide variety of products, large discounts, effective point of purchase display, and other promotional offers. Companies including Unilever and Proctor & Gamble offer discounts and arrange promotional campaigns in these stores to increase customer engagement.

Key market participants include Procter & Gamble; Unilever; RECKITT BENCKISER GROUP PLC.; HENKEL AG & CO. KGaA; COLGATE PALMOLIVE COMPANY; MARICO LTD.; LG Household & Health Care Ltd.; PIGEON CORPORATION; Church & Dwight Co., Inc.; and MELALEUCA, INC. Companies are expanding their product line majorly in pollution free fabric softener category by offering biodegradable products.

For instance, in June 2018, Proctor & Gamble launched biodegradable fabric softeners under the brand name Downy. The product portfolio comprises Non-Concentrated Fabric Softeners AND Ultra-Fabric Softener Clean Breeze. The company claimed that plant-based products will keep clothes looking newer for a longer time. Furthermore, In April 2018, Unilever launched a fabric conditioner for baby clothes under the brand Comfort Pure. This product is also suitable for clothes of people with sensitive skin.

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.