Core Web Vitals That Can Help Your Digital Marketing Campaign

Posted by Nick on January 8th, 2022

If you\'re into running digital marketing campaigns, there\'s a good chance you have already heard about core web vitals. These are a set of specific factors that Google considers essential in a webpage\'s overall user experience. They are made up of three specific page speed and user interaction measurements.

To cut a long story short, Core Web Vitals are factors that will be part of Google\'s \'page experience\' score. You might be wondering why they are even necessary in the first place. Well, page experience is among the factors Google considers necessary for user experience. No wonder focusing on improving your website’s UX goes a long way in making sure you reap maximum rewards.

One of the most notable Core Web Vital you should focus on is Largest Contentful Paint (LCP). For those who might not know, LCP refers to how long it takes a page to load from the point of view of an actual user. In a nutshell, it\'s the time to click on a link to see the majority of the content on-screen. You should, however, keep in mind that LCP is different from other page speed measurements.

Aside from LCP, it would be best to look into First Input Delay (FID). FID measures the time it takes for a user to interact with your page. To pull this off successfully, you should build a responsive version of the website. Furthermore, it would help to make it the norm to compress bulky CSS code.

Google considers FID necessary since it considers how real-life users interact with websites. Although FID technically measures how long it takes something to happen on a page, it goes one step beyond that and measures the time it takes for users actually to do something on your page.

There you have it, some of the most notable Core Web Vitals you should know about. Be sure to focus on posting quality and attention-grabbing content. Furthermore, it would help to look into the Cumulative Layout Shift (CLS). Through this action, it will only be a matter of time before your website starts ranking highly on Google.

Be sure to learn more on how to improve Core Web Vitals. Fortunately, MediaOne Marketing is here to ensure you get answers to all your questions. So pay a visit to their official website today to find out more.

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Nick

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Nick
Joined: February 27th, 2018
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