All You Need to Know Before finding a Real Estate Postcards Supplier.

Posted by Jen Hartley on January 13th, 2022

Real estate postcards are an effective type of direct mail advertising, particularly in the property business. Postcard marketing is widely used to publicize recent sales and announce new listings. Some real estate agents personalize their postcards with handwritten notes and send them out themselves. Others outsource the task to marketing companies that can compile a mailing list on their behalf and send their postcards out.

Whichever route you choose, it’s essential to have your postcards made by a reputable supplier of real estate postcards and other property marketing collateral. Work with a supplier that can offer the following:

•  An easy-to-use online tool that lets you design your real estate postcards in 15 minutes or less
• A wide selection of templates and customizable designs
• Low prices
• An extensive suite of ready to use elements
• The ability to produce real estate postcards in a variety of sizes, particularly standard (4x6 inches), (jumbo 8.5x5.5 inches), and superjumbo (9x6.5 inches)
• Thick stock (16 PT)
• Free gloss coating

The best suppliers have an online design studio that lets you customize your real estate postcards quickly and easily. You can select a template from their selection of several hundred templates, add your details and contact information, add your designations, select your branch/office logo, and upload photos you want to use. Once everything is up, you can review your proof for accuracy and place your order if everything is correct.

Other tips on using real estate postcards

As a real estate agent, you can certainly send out many postcards you want anytime, but it’s best to do this strategically. 6 to 8 contacts a year with potential prospects is a minimum. Use your postcards to announce properties that have been listed or sold. Provide your prospects with information on recent sales and trends in your area. Use different events and occasions also to get in touch with your farm.  

Make your real estate postcards more eye-catching by putting a picture of the home or property under an attention-grabbing headline like “new listing” or “just listed.” Don’t forget to include information such as the asking price for the property, where it’s located, how big it is, how many bedrooms it has, etc. You can also add key selling points with phrases such as “prestigious neighborhood” or “great school district.”

Lastly, avoid addressing your real estate postcards to “the occupant.” It’s essential to make a personal connection with your target audience, and it is always worth the trouble to compile a curated mailing list.

About the Author:

Allison Smith is a blogger and writer who writes articles on direct marketing, real estate marketing, lead generation, and social media.