Low GI Rice Market Set to Witness an Uptick during 2020 to 2027

Posted by Mrudula Anil Karmarkar on January 14th, 2022

The global low GI rice market size is expected to reach USD 4.60 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.9% from 2020 to 2027. The growing diabetic population across the globe is a crucial factor for market growth. Moreover, shifting consumer preferences towards healthy food products for a healthy lifestyle are expected to open new opportunities for the market over the forecast period.

The Glycemic Index (GI) of rice or any food is a relative ranking based on the rise of glucose level in the blood within two hours after consuming food. The increasing prevalence of various chronic diseases, such as diabetes, cardiovascular diseases, and blood pressure, is fueling the demand for low GI rice and other food products. Moreover, fluctuating diet patterns, negligible physical activity, and junk food dependence increase the diabetic population across the globe.

The increasing prevalence of chronic diseases, such as diabetes, obesity, and cardiovascular diseases, among the working-class and old age populations, is boosting the market growth. Moreover, health-conscious customers are increasingly adopting low glycemic index foods, such as rice, flattened rice, and other food products. These consumer trends are expected to open new opportunities for the market over the forecast period. The Glycemic Index (GI) of rice or any food is a relative ranking based on the rise of glucose level in the blood within two hours after consuming food. This glycemic index is an assigned number to food from 0 to 100 and foods having a GI value below 55 are considered to be low GI foods. These foods or rice are slowly metabolized, digested, and absorbed, which leads to a slower rise in blood sugar. 

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These properties are beneficial for diabetic patients, and hence the demand for the product is likely to witness significant growth in the years to come. Over the past few years, the prevalence of chronic diseases has increased significantly across the globe owing to little or no physical activity, dependence on junk food, fluctuating diet plans, and irregularity in meals. In addition, sitting jobs and hectic work culture have propelled the number of diseases among people worldwide. Such lifestyles of the consumers lead to various diseases, such as diabetes, cardiovascular diseases, blood pressure, and other related diseases. These consumer trends are propelling the demand for low GI rice across the globe.

Low GI Rice Market Report Highlights

• The increasing prevalence of chronic diseases, such as diabetes, obesity, and cardiovascular diseases, among the working-class and old age populations, is a key factor for the industry growth
• The online retail segment was the largest distribution channel with a share of more than 55.0% in 2020. The low GI food products, especially rice, have limited product visibility and the market is also in a nascent stage. Hence, manufacturers in the market are targeting customers through social media, e-commerce websites, and other digital advertisement agencies
• The hypermarket and supermarket distribution channel segment is anticipated to be the fastest-growing segment with a CAGR of 5.3% from 2020 to 2027. With the increasing demand for diabetic food, customers across the globe are increasingly adopting low GI food products, especially rice
• The Asia Pacific was the largest regional market, accounting for a share of more than 50.0% in 2020. China and India are the two largest populated nations as well as the largest producers of rice in the world.

The market is in its nascent stage and is exceptionally fragmented. Moreover, the demand for the product has witnessed a rise in the recent years owing to its premiumization. Manufacturers adopt various strategies, including product promotions, product launches, collaborations, and expansion of distribution channels, in order to capture a significant share in the market and expand their customer base across the globe. For instance, in September 2016, SunRice, a renowned brand of Ricegrowers Limited, collaborated with GI Foundation and relaunched its wide range of products. These marketing strategies propelled the demand among consumers, which anticipated to boost the market growth in the near future. Some prominent companies in the global low GI rice market include:

• Ricegrowers Limited
• Nestiva Green LLP
• Chaman Lal Setia Exports Ltd.
• SDLG Radiant Private Limited
• Sugar Watchers
• First Choice Foods Pvt. Ltd.

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.