Is social media a necessity for your business and why?

Posted by Straight Up Digital on January 25th, 2022

Social media is a powerful tool for growing your brand regardless of what you\'re selling or to whom you\'re selling. If you have a social media marketing strategy in place, it can help you grow your business exponentially. While social media is an excellent tool for engaging current customers, it can also actively drive sales.

Small businesses must interact with consumers on social media as part of their marketing strategy. By utilizing social media on the Gold Coast, you can increase brand awareness, expand your customer base, and connect with existing customers. Of course, managing social media is a time-consuming task, and when you factor in the nuances of social media advertising, you have to wonder if it\'s truly worth it.

Why social media is important for the growth of your business?

Social media is very important for the growth of business in variety of ways

Budgeting for marketing

Australia\'s digital advertising spending has increased exponentially year after year and is expected to reach more than billion. Whatever your budget is you can run advertisements and small tests distinct from your normal spending to determine what works best for your business.

Image building for your brand

While your loyal customers will discover your social media channels, social media allows you to reach an entirely new audience. Paid social media advertising\'s strength comes from its ability to target and retarget specific audiences. Brands are utilizing social media on the Gold Coast to tell their story via channels that assist in developing their image. Digital advertisements for your brand enable customers who have never interacted with you to learn more about you and your offering. Digital marketing agencies such as Straight Up Digital collaborate with various industries, business types, and marketing professionals. They have the opportunity to study and develop innovative, successful marketing techniques, which they can then apply to various sectors of the business community.

Real-time and detailed reporting

You could spend a million dollars on advertising, but your money will be wasted if you aren\'t tracking its progress and adapting your campaign strategies to changing market conditions. The detailed reports that come out of your Business Manager and Insights accounts are an excellent way to track the performance of your social media campaigns. It is critical to maintaining accountability. The ability to track the performance of paid social media on the Gold Coast campaigns in real-time enables marketers to quickly adjust targeting strategies or creative elements, resulting in a higher return on ad spend.

Search engine favoritism

The majority of people conduct their research on products they wish to purchase using search engines such as Google, Bing, Amazon, and DuckDuckGo, to name a few. What many businesses are unaware of, however, is that well-written social media posts also help brands improve their organic search rankings. If your business has a social media presence, it\'ll likely appear in the top search results for a related product or service, increasing its visibility.

Search engine crawlers know which pages generate consistent traffic and which pages are simply floating around, forgotten and ignored. If your agency partner retains employees in various roles, they can apply the appropriate combination of skills to accomplish your campaign objectives.


While quality content creation is a key social media trend, it is critical to complement this with well-planned social media on the Gold Coast advertising. Contact Straight Up Digital for a complimentary strategy session if you believe you could be doing more with your social media campaigns or would like to approach social media differently for your brand.

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Straight Up Digital
Joined: July 2nd, 2019
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