World Cup: Fortnum & Mason in talks about Qatar expansion as Qatar World Cup loo

Posted by World Wide Tickets And Hospitality on January 27th, 2022

The Queen’s favorite grocer is in talks with potential franchise partners about starting a presence in the Gulf state ahead of the FIFA World Cup. Fortnum & Mason, the upmarket London department store, is in talks to open an outlet in Qatar amid rising interest from international brands in the tiny Gulf state ahead of this year’s Qatar football World Cup.

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Knows that executives at the 315-year-old grocer are in talks with potential franchise partners in Qatar about the move. If the project incomes, it would signify Fortnum & Mason\'s first store in the country, although it did fleetingly have attendance in the Gulf with an outlet in Dubai which closed in 2017.

One source supposed that Tom Athron, the company\'s new chief managerial, was an enthusiastic advocate of the move next to the brand\'s successful growth under his predecessor, Ewan Venters. Owned by a branch of the Weston family, which later sold Selfridges for £4bn, Fortnum still has a limited international presence, with its store in Hong Kong, and partnerships in Australia and Japan.

Expanding into Qatar could enlarge the brand\'s global profile gaining of the Qatar World Cup, which gets ongoing in November. Fortnum\'s business was seriously pretentious during the initial phase of the pandemic, compelling it to furlough hundreds of staff, but it has since seen strong growth in its online business. For more know about FIFA World Cup Tickets click here.

The new Christmas trading period saw digital sales surge by more than 60%. The company\'s store on Piccadilly is one of the world\'s best-known retail outlets, and it holds royal permits from The Queen and The Prince of Wales.

A spokesman for Fortnum supposed: \"As part of our strategy, we are traveling chances to expand both online and internationally, the Gulf being a region we\'d like to look at again.\"

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