All About Ecommerce Personalization Platforms and Tools

Posted by alvina on February 1st, 2022

Having an eCommerce website is a great way to sell your product without the need for a physical in-person store. It allows you to establish your brand and work easily from your computer. If you already have an eCommerce website or are looking into one, you have probably heard of personalization as a marketing tool.

Personalization tool for eCommerce is important for getting people interested in your products and keeping them engaged on your site. But with so many options out there, how can you choose? This article will cover what you should look for in choosing both platforms and tools to best fit your eCommerce business.

Choosing a Platform

Several different eCommerce personalization platforms offer great algorithms, but it can be difficult to understand what to look for if you are unfamiliar with the subject. Below are several helpful aspects you should look for in your personalization platform to find the best one for your site.

Omnichannel Support: This means that the personalization platform will draw information from multiple sources and not a single device. This is important as people use laptops and cellular devices separately and in different ways. Utilizing both will help your website process off of as much information as possible

Layout Personalization: Allowing your site to essentially transform for each customer in terms of the presentation will help it appeal visually to everyone who visits the site. And because people shop with their eyes and the aesthetically pleasing site made just for them is a great way to personalize your site for your customers.

Optimization agility: No one can master a skill on the first try, and the same is true for personalization. It requires much trial and error to find out what combination and practices work best for you. Having a platform that allows for this exploration is key to making your website the best it can be

Holistic Data Usage: Subliminal information can be just as important in targeting customers as explicit info. Being able to use data such as the weather or ZIP codes gives more information to the site and allows it to adapt to more subtle needs. Data can be tricky to find, so finding tools such as this that allow you to get as much as you can be very helpful.

Ability to act on anonymous users: New customers often present a problem with a lack of data, as their demographic information is not directly available. So a platform that allows you to personalize to anonymous/new customers allows you to customize the experience more to their needs.

Conclusion

Whether you are just starting or are already established with eCommerce, personalization is key to optimizing your site. Finding the right tools to use is just as important, and discovering which combination is best for you will help elevate the efficiency of your site. This hopefully means you will have to work less in the future!

The eCommerce personalization tools listed in this article are only a few key items that can be used to boost your sales and increase customer satisfaction, making your business more successful and one that people will always return to!