How to advertise with TikTok Ads

Posted by Saddam Hassan on February 7th, 2022

It seems like a short time ago since TikTok made its debut in September 2016. Now, it has managed to gather massive popularity because of its ability to connect with billions of people globally. TikTok has that fun, friendly, and playful vibes that get you up and moving by wanting more. Anything out of the ordinary or a simple thing performed incredibly can get viral with TikTok ads in an instant and help increase more green arrows on the sales chart. You have to go by just one rule – Creativity.

Still, why are we talking about it here and today? It is because, along with Facebook, YouTube and others, a new competitor enters as an advertising platform, and it is none other than TikTok. It has an immense global community that is ready to see some amazing content, even if it’s an ad. Yet, it is not as easy as it may seem, but don’t worry, that is precisely why we are here. We have put together this blog to educate the old and new entrepreneurs on how to use TikTok to run your paid ad campaigns.

• What is TikTok and How does it Help?

With over 3 billion downloads in more than 150 countries and about 1 billion active users, TikTok has tons of opportunities for the business mindset.TikTok allows people to make short videos with filters and whatnot and share them for the world to see.

Now, how it helps advertisers is the main question. TikTok is giving one of the best ways to approach people of all ages (mostly younger audiences), that is, videography. With a variety of options for targeting and creatively unique ad making, TikTok is very different from other forms of performance marketing. So, if you are an entrepreneur, TikTok ads are a significant investment to showcase your digital marketing skills and increase your sales. 

However, it is not for everyone, if you want to make use of it you should know that it is mostly used by youngsters. Still, all hope’s not lost. Most social platforms are first adopted by younger audiences, then it slowly spreads to every age sector. Following this, here is a graph showing the rise in the number of users that TikTok has gathered since its launch.

Moving on, here are a few ideas as to how you can go into marketing on TikTok.

• Types of TikTok Ads Format and their Usage

There are multiple types of advertisement formats that you can run on TikTok, and we are discussing them here one-by-one.

Top View Ads:

These types of ads show up on the very top of every user’s feed. It has the most visibility and can immediately grab the attention of the user. If your target is brand awareness, this is for you. This ad format is ranked by TikTok itself in terms of engagement and shows 67% effectiveness. 

In-Feed Ads:

These types of ads play as you scroll through them in the For You section. It covers the whole screen with sound plus all the relative content. If you can explain your idea in fun, engaging and unique ways, then this is for you. It is one of the most usual and efficient ways of display marketing. 

Branded Hashtag Ads:

These types of ads are designed to shine for engagement by offering a challenge with your branded hashtag. It is also a preferred choice for many and helps increase awareness and user-generated content. 

Branded Effect Ads:

These types of ads include the use of a kind of filter. You can create an AR effect of your brand for the people to use in their videos. It is great for engagement, awareness, and increasing user-generated content. 

Spark Ads:

These types of ads are somewhat new that allows you to use organic content and UGC in your advertisement. In simple terms, it is on the same concept as boosted posts or paid ad campaigns. You can set your budget, and these ads can direct users to your landing page.

• Best Ways To Advertise With TikTok Ads

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So, now that you know what advertising ways you have, it is time to explore how to start working on them. There are different strategies and methods that you can try to see which works best for you or contact a professional TikTok marketing agency. Moving on, here are some of the best ways to advertise on TikTok.

User-generated Content: UGC is the content made by people because regular company themes are too mainstream and monotonous. All you have to do is create creative and compelling content for your users that will feel natural to them. As a whole, it is one of the many key aspects of marketing that you can’t ignore while running a business. 

Integrated Call To Action: If you want the users to navigate to your website or buy your product, you should tell them where to go from your ad. Another thing that CTAs can help uplift are promo codes, discounts, or free shipping.

Be Yourself: For TikTok, you don’t have to be a professional. The best advice is to try different ways and select the one you think is best for marketing on TikTok. 

Some of the helpful strategies are as follows.

1. Find best-performing creative.
2. Scale using your winning idea.  
3. Launch ads with a broader target initially.
4. Add some product-related content or interests. 

Some Final Thoughts

So, brainstorm ideas, put on a show, add up-beat music and start sharing. If you think your content is worth going viral, then don’t be afraid to jump into unknown waters. 

One thing that is constant here, is to keep an eye on your ad campaigns. If they are working well, that’s good; if not, then optimize it till you get the desired results. 

TikTok is still a new thing in the world of advertising, but it has tons of potential. If you can get help from a PPC marketing agency, then it can bring you significant profits. It is slowly growing big, and the future seems bright – so why not join the bandwagon from the start when the competition is less, effort is medium, and results are extraordinary.