Digital Marketing Agency v/s Digital Marketer - When to Hire

Posted by Pikdigital Marketing Agency in Toronto on March 17th, 2022

Outsourcing your marketing needs is a strong tool for growing your company and resources to focus on core business services and growth.

If you want to outsource a marketing agency, you must choose between hiring a solo digital marketer and hiring a Digital Marketing Agency in Mississauga. This article will walk you through the benefits of each so you can make the right decision selection for your company.

What is a digital marketer?

A digital marketer is a marketing expert that has their own business. They generally specialize in one or more elements of marketing, such as SEO, AI integrations, or social media. Solo marketers are popular because they have the basic marketing knowledge or highly specific expertise that may supplement an in-house marketing team.

What are the pros and cons of a digital marketer?

Advantages

• Cheaper
• Experience
• Larger projects require a longer turnaround time.
• It may not be able to meet all of your marketing requirements.
• Not available most of the time.
• The result may occur late
• They don\'t have digital marketing tools

Disadvantages

What is a digital marketing agency?

A Digital Marketing Agency in Mississauga is a group of highly trained marketing specialists, each with a specific area of specialty, who work together to deliver a full-service marketing campaign. A whole marketing team can manage all aspects of marketing strategy and execution, including Content Marketing production, SEO, Social Media Marketing, and keeping up with ever-evolving digital tools and approaches.

What are the pros and cons of a Digital Marketing Company in Mississauga?

Advantages

• Experts in a variety of fields form a team.
• Bandwidth for adapting to new tools and approaches
• Can handle a variety of jobs or the complete marketing function
• Results are better and faster than a solo guy
• Higher cost
• Reliable

Disadvantages

When to hire a digital marketer

When you have a restricted budget, smaller one-time assignments, or want a specialized skill set, hire a solo digital marketer. The following are some situations where hiring a single digital marketer makes sense:

When you have a specialized marketing project

In content marketing, social media strategy, or graphic design, solo digital marketers frequently specialize in one or more of these areas. So, if your organization needs greater capacity for a certain marketing project, a solo digital marketer is ideal.

When you need to keep costs down

When you have a restricted marketing budget, a solo digital marketer can help you strategize, prioritize, and tackle the most important marketing activities.

When to Hire a Digital Marketing Agency in Mississauga?

Hiring a digital marketing company may be the best option for long-term relationships or outsourcing your complete marketing program. Using a digital marketing agency makes sense in these situations:

When you have complex projects

A digital marketing company can lead and implement a unified marketing plan across many platforms, whether you need help developing your marketing strategy or want assistance with particular activities like content, social media, and graphic design.

When you have ongoing work

Do you require a social media manager? Who will write your weekly blog updates when you are busy operating a business? A marketing agency can help you maintain your brand voice consistent and your consumers engaged.

When you need several different marketing experts

It\'s hard to find a single marketer that can do it all: content marketing, visual design, and social media management. A digital marketing company can assemble the right team of professionals and keep their output consistent.

Bottom line

Once you\'ve opted to outsource your marketing needs, take your time to define the project\'s scope, requirements, and goals. So long as you hire the proper people, both solo digital marketers and Digital Marketing Agency in Mississauga can help your company succeed.