Factors Affecting the Length of Explainer Videos

Posted by Nick on March 21st, 2022

Have you been asking yourself about the ideal length of an explainer video? If so, there is nothing to worry about since you’re not alone. For most people, the ideal length of an explainer video should be 60-90 seconds. But, there are other possible exceptions depending on your business needs.

By the time you reach the end of this article, you’ll know the best explainer video length for you. Keep reading to find out more and clear some of the doubts you might be having in mind before deciding on anything.

If you\'re a new or relatively unknown company, your explainer video length should be 60-90 seconds. If you have an audience that is happy to hear from you, you also have the option of a video less than 30 seconds or more than 2 minutes. Keep in mind 30 or 60 seconds isn’t a big deal if your explainer video is an hour and a half long. But when the length is 60-90 seconds, every second counts.

If you are a new company that wants to use longer videos to showcase detailed demonstrations, one of your main goals is to get the word out. You need ample time to prime the audience and keep their attention to pull this off hassle-free. The best length for this case is 60-90 seconds.

Remember, no one knows about you yet; your explainer video needs to be long enough to introduce your brand and cover several points without being too long that it gets boring. The catch is to strike the perfect balance between being engaging and informative. That’s what you need to deliver a solid message to your target audience.

Determining the perfect length for an explainer video doesn’t have to be stressful as it sounds in the first place. As long as you know how to go about this, rest assured you can get over it without the hassle. Keep in mind it always pays off to add annotations and links to specific parts when making explainer videos.

Go out of your way and read more about optimal length for explainer videos before getting started. Then, you will never have to go overboard the next time you want to create an explainer video for your business through this action.