How to Handle Local SEO for eCommerce Websites

Posted by Nick on March 26th, 2022

Search Engine Optimization (SEO) is one of the most valuable marketing methods you can ever take up. Even though it happens to be a long-term strategy, it has the potential to generate traffic that\'s actively searching for what you have to offer when it is correctly done. Of course, this is without making do with any form of paid advertising.

If you happen to have a physical location or sell only to a specific area, local SEO for e-commerce websites can help you reach your most relevant, nearby audience members. When optimizing your eCommerce website for local SEO, you\'re optimizing for a particular area. This can help generate qualified leads to your eCommerce site without the hassle.

Unfortunately, not everyone understands what goes into designing the perfect local SEO strategy for their eCommerce site. But, if this sounds like you, then today is your lucky day. Below are a few tips to help you out.

To promote an eCommerce store, you will first have to adjust your target keywords. In a nutshell, keywords are the phrases that you want your business to show up for when potential customers in your area search them online. But how do you know the right keywords for your online business?

You don\'t have to push yourself to the limits since you can now take advantage of a keyword planner tool to guide you through the entire process. Alternatively, type a phrase into Google and let auto-complete handle the rest for you.

Google and other search engines are in love with reviews since they serve as an excellent indication of your business and product quality. However, there is more to positive reviews from customers than just local SEO. After all, most prospects spend time reading reviews when they want to find out more about your business before making a purchase decision.

Handling your local SEO campaign for eCommerce sites doesn\'t have to feel like an uphill task. All you have to do is make specific locations and timings are adequately set from the word to go. Keep in mind most people use mobile devices to look for things. That\'s why it is also essential for you to optimize your eCommerce store for mobile if you stand a better chance of reaching out to a broader audience.